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Steph M.

Influencer and Brand Marketing Expert

Steph M. is a seasoned professional with expertise in brand marketing, influencer marketing, brand partnerships, product placement, and content creation.

Educationally, she studied Digital Interactive Media Advertising and Marketing at Loyola Marymount University and attended M-School at LMU College of Business Administration.

Her professional journey includes roles such as Director of Partnerships and Influencers at a Stealth Startup, Brand Marketing Lead at Chime, Senior Manager of Influencer Marketing at hims & hers, and various other positions in renowned organizations.

Steph M.'s background also features experience at StyleHaul, Inc., Wynne Communications Inc., ThirdLove, and several other marketing and influencer-centric roles across different industries.

With a solid educational foundation and a wide array of professional experiences, Steph M. brings a wealth of knowledge and expertise to the marketing and influencer industry.

Highlights

Aug 22 · linkedin

I love getting to bring people together! Huge thank you to everyone who attended our Women in Influencer Marketing meet up and panel event in San Francisco last night.

It was so fun to host our first panel with commentary from Jess Worthen, Brittany Reano, Cynthia Huang, and Maria Sipka. The community, connection, and ideas were unmatched.

We spoke about a variety of topics last night, but here are a few highlights:

💖 Authenticity is key. We have to let creators be themselves, make great content, and truly endorse the product in ways they know their audience will respond well to.

🚀 Brands should think about partners as co-creators. Briefs should be flexible and open, while looking to achieve the goals of both parties. Find the middle ground between what works for the creator and brand. Deliberately leave space for creators to tap into different formats and ways to endorse your products.

👯‍♀️ Influencer marketing is still about relationships. Creators and brands should seek to understand and get to know each other. Don't be afraid to have dialogue, ask each other questions, have a conversation, or start over together to try something new.

✨ Never stop learning. Lean into trends that make sense for your brand and be open to testing. Continue to explore new creators and capabilities. If a creator truly has a passion for your brand or products, let them share their ideas and be open to them.

📈 Make data-informed decisions. Both brands and creators should look at what is performing well for them, what isn't, and let the data inform how they move forward. Brands should hone in on their KPIs for partnerships and optimize around them.

Big thank you to Jessy Grossman, Spade, New Belgium Brewing, and NEON workspace for making last night possible! It is always great to meet new connections and chat with industry friends.

Aug 16 · linkedin

💗 Can't wait for our Women in Influencer Marketing San Francisco meet up and panel event next week on Wednesday, 8/21!

🎤 I'll be moderating a panel discussion covering the state of influencer marketing in 2024 with some incredible and inspiring women:

  • Maria Sipka, Co-founder and EVP Linqia
  • Brittany Reano, Director of Partnerships at Ritual
  • Cynthia Huang, Content Creator
  • Jess Worthen, Partnerships expert

We’ll dive into how the best brands are doing influencer marketing today, growing trends, measuring success, and more. This will be a fun one!

👉 Register here: https://lnkd.in/g9CKBG5n. All folks from the creator economy are welcome at this event - including management, marketers, brands, agencies, and platforms.

✨ Thanks to the amazing Jessy Grossman for always creating opportunities to bring people together so we can learn from each other!

Steph M.
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Location

San Francisco Bay Area