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Stephanie Fried
Chief Marketing Officer at Fandom
Stephanie Fried is a seasoned marketer with a strong background in analytics and insights, accumulating over 20 years of experience in leading innovative marketing and research teams within the media industry.
She holds an MBA in Marketing and Management from Columbia Business School, a BA in History from the University of Michigan, and has completed the ANA CMO Leadership Program at the Institute for Real Growth.
Throughout her career, Stephanie has held various key roles, including Chief Marketing Officer at Fandom, Executive Vice President of Marketing, Research, and Analytics at Condé Nast, and Senior Vice President of Audience Development, Research, and Analytics at Condé Nast.
Her expertise extends to Vice President positions at both Discovery Communications and VEVO, as well as Director roles at NBC Universal and client service experience at BuzzBack Market Research.
Stephanie Fried's professional journey also features her endeavors as a Marketing Associate at ESPN, Founding and Presiding over by Stephanie, and handling Assistant To General Counsel duties at the House Judiciary Committee.
She is passionate about revitalizing businesses, whether they are cutting-edge enterprises or traditional establishments, by leveraging in-depth consumer insights, market trends, and competitive analysis to drive growth and profitability.
Stephanie's educational background and extensive professional experience have equipped her with a unique skill set and strategic mindset to spearhead marketing and research initiatives, making her a highly respected figure in the industry.
Highlights
Our TV Guide and TV grid used to be the only sources we needed to know where and when to watch our favorite programs. Watching TV shows today is infinitely more complicated! On the programmer side, release schedules and windowing strategies are also much more complex. They need to consider fan expectations, engagement and retention goals, competitive dynamics, promotional availability and a slew of other factors.
We looked into our FanDNA to see how fans are responding to the different release methods streamers are utilizing today- weekly, binge and two-part binge- to recommend the best model for each type of show and streamer (sneak peak- there's not a one size fits all!) Thank you to the Los Angeles Times and Matt Brennan for a great Break Down on the insights that can help make viewing easier and more enjoyable for fans.
#HelpingFansOneInsightAtATime (too long for hashtag but that's the goal!)
If you love imagined worlds, there's nothing like San Diego Comic-Con International! Seeing, feeling, and hearing the sounds of fandom all around me and sharing the experience with global community of fans is incredible.
And Fandom was EVERYWHERE at Comic Con this year- from our blow out opening night 1,500 fan celebration party in partnership with Electronic Arts (EA), to our content studio and panels, to our amazing anti-vaping activation in partnership with the FDA- we truly delivered for the love of fans.
Shout out to our amazing marketing leadership Isaac Ugay, Rachelle Savoia, Anthony Iaffaldano, Max Spector, Carmen Chu and their incredible teams for upping our game (figuratively and literally!) this year, SO proud of this team!
I wish I could share 100 photos but I'll spare you- instead here's a curated selection of my favorite moments (including feeling like I was a member of my obsession What We Do in the Shadows cast for a few minutes . . .FX for the win!)
Next up- New York Comic Con . . . .!
#fortheloveoffans #fandom #comiccon
