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Stephanie Gwee

Associate Creative Director at BBH Asia Pacific (Singapore)

Stephanie Gwee is a Creative Director at TBWA\Australia in Melbourne, Victoria, Australia, having started this role in June 2024.1 She previously held positions as Creative Director at VML and Wunderman Thompson Australia.1

Gwee has an extensive background in advertising and creative roles:

  1. She worked at BBH Asia Pacific (Singapore) from November 2015 to September 2022, progressing from Senior Copywriter to Associate Creative Director.1

  2. As Associate Creative Director at BBH Singapore (November 2021 - September 2022), she:

    • Led the global Mulberry account
    • Launched a new bag called "Mulberry Softie"
    • Created a sustainability sub-brand called Zero
    • Helped increase group revenue by 32%1
  3. Earlier in her career, she worked at Saatchi & Saatchi as a Copywriter from 2011 to 2015, where she won her first Grand Prix at The One Show.1

  4. Gwee has received numerous accolades, including:

    • The One Show "Next Creative Leader" Award in 2022
    • Most awarded creative at Effie 2018
    • Ranked in the Top 100 Creatives in the World in 20161
  5. She has worked on notable campaigns for brands such as Nike, Absolut Vodka, and Scoot airlines.1

Gwee's career began in journalism, working for The Straits Times and other publications before transitioning to advertising.1 She holds a diploma in Mass Communication from Ngee Ann Polytechnic and studied Political Science at Singapore Management University.1

Highlights

Jan 24 · campaignasia.com
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's ...
Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's ...
Jan 1 · stephgwee.com
About Stephanie Gwee
About Stephanie Gwee

Related Questions

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What was the significance of the "Zero" sustainability sub-brand?
Stephanie Gwee
Stephanie Gwee, photo 1
Stephanie Gwee, photo 2
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Location

Singapore