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Stephanie Roos

Director, Audience & Strategy

Stephanie Roos is a digital media leader with expertise in audience growth, strategy, and analytics.1 She served as the Director of Audience & Strategy at FiveThirtyEight from July 2015 to April 2023, overseeing strategy, audience, and operations for the website.13

Roos has a strong background in digital media and analytics:

  1. She worked at The New York Times as Senior Manager of Audience Growth from April 2014 to June 2015.1
  2. Prior to that, she held various roles at Patch, including Senior Director of Audience Development & Analytics and Director of Analytics.1
  3. Her career began as a Consultant at Marakon Associates, where she focused on print and digital publishing, healthcare, and non-profit sectors.1

Roos holds a BA in Political Science and History from Duke University and also studied War Studies at King's College London.1

Unfortunately, Stephanie Roos was laid off from FiveThirtyEight in April 2023 as part of Disney's company-wide cuts.23 She had been with the company for nearly a decade, expressing that she and her colleagues "built a website out of nothing".2

Highlights

Sep 7 · FiveThirtyEight
Can You Beat FiveThirtyEight's NFL Forecasts? - FiveThirtyEight
Jan 30 · FiveThirtyEight
We’re Hiring 5 Summer Interns - FiveThirtyEight

Related Questions

What are some of the key strategies Stephanie Roos has implemented at FiveThirtyEight?
How did Stephanie Roos contribute to the growth of audience and revenue at The New York Times?
What was Stephanie Roos' role at Patch, and how did she impact their audience development?
What industries has Stephanie Roos worked in besides digital publishing and healthcare?
How did Stephanie Roos' educational background influence her career in media and analytics?
Stephanie Roos
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Location

New York, New York, United States