Suggestions
Stephen Denny
Chief Marketing Officer, Keynote Speaker, and Author
Stephen Denny is a prominent figure in the marketing and business strategy world. He is the President of Denny Marketing, a strategy, marketing, and branding consultancy.4 With over 30 years of experience as a senior marketing executive and consultant, Denny has worked with Global 500 and Fortune 500 companies, as well as other publicly traded organizations.5
Professional Expertise
Stephen Denny is known for his work in competitive strategy and marketing. He specializes in helping brands define their competitive positioning, develop communication strategies, and implement effective marketing plans.3 His expertise lies in uncovering insights from successful business leaders, particularly those who have managed to outperform larger competitors in their industries.2
Authorship and Speaking
Denny is also an accomplished author and speaker. He has written books on business strategy, including an e-book titled "The Killing Giants Framework: 3 Areas of Excellence That Define How Davids Topple Goliaths," which is available on Amazon.1 As a keynote speaker, he delivers talks on marketing, executive training, and innovative business ideas, often focusing on how smaller companies can compete against industry giants.15
Contributions to Marketing
Stephen Denny is a frequent contributor to marketing publications, including The Daily Fix and Marketing Profs.4 His work often revolves around the concept of "giant killing" in business, where he explores strategies for smaller companies to compete successfully against larger, more established competitors.12
Through his consultancy, speaking engagements, and written works, Stephen Denny continues to influence and shape marketing strategies for businesses looking to gain a competitive edge in their respective industries.
Highlights
"Where I’ve seen the most success is when the most emphasis is applied to how messaging and positioning are activated — how they drive incremental revenue, create competitive chokepoints in the market, and where crafting a sharp-edged point of view can create opportunities...
How does this work? And why is it important?"
Suddenly, it feels like every (business) conversation I'm having ends with the realization that the problem lies with how we talk about ourselves when we're in front of our customers - how we help our agencies craft the right creative, how we train our salespeople to consistently (or inconsistently) pitch our solutions, and how we activate our partner networks so that they understand (or don't) how to present us to a distracted and jaded world.
To put it as clearly as I can - faster revenue growth starts with compelling messaging architecture: stronger agency briefs, powerful partner activation, & smarter positioning.
