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Stephen Jenkins
Content, Communications & Connections specialist with 20+ years B2C & B2B Marketing experience
Stephen Jenkins is a seasoned professional with nearly 20 years of experience in the creative, advertising, and mobile industries. He has successfully founded and managed ShuffleDrop Management and Too Many Dreams Limited. Stephen's career began in record labels like EMI, Virgin, Wall of Sound, and [PIAS] Entertainment before transitioning to the mobile sector in 2007. He held senior roles at MEF and Millennial Media, overseeing marketing activities until the company's acquisition by AOL in 2015. In 2016, Stephen established Too Many Dreams Limited, focusing on strategic marketing for advertising, technology, and entertainment sectors. His industry involvement includes contributions to organizations like the IAB Mobile Steering Committee, MMA EMEA, and Global Boards. Stephen is CIM-certified, a trustee for the Rhythm Studio Foundation, and skilled in various creative pursuits like drumming, DJing, and tap dancing.
Highlights
I am delighted to be judging the forthcoming Digiday Technology Awards and am honoured to be amongst such distinguished fellow judges.
With exciting new categories including Best AI Platform and Best Content Creation Platform, alongside a host of relevant categories for adtech and martech companies, this is an award ceremony that shines a light on the technologies that are going to shape the marketing and media industry of the future.
With the final deadline for entries this Friday 12th July, I suggest you get your entries finalised very soon.
And if I can provide any guidance on what makes an award-winning entry submission - having judged a lot, written even more, and won a fair few - then please send me a quick DM. I’d be delighted to help.
https://lnkd.in/dCFS5uXD
#IndustryAwards #Digiday #Adtech #Martech #TooManyDreams
Today, IAB Europe has released its 18th annual AdEx Benchmark report and it seems that the digital advertising industry is in rude health.
Despite challenging broader macroeconomic headwinds and an ongoing cost-of-living crisis, the headline that the European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn demonstrates advertising’s ongoing resilience.
Digging further into the numbers, it is clear that innovative new formats are driving this ongoing growth.
CTV grew by 23.5% in 2023, to outperform non-social video, with growth particularly pronounced in Spain, Italy, the UK, Germany, and France.
Audio also revealed itself to be one of the fastest-growing formats again this year, experiencing an increase of 23.1%. New audio data within the AdEx Benchmark this year indicates that podcasts were integral to driving total digital audio spend, growing by 32.5%.
The full report, covering 29 European markets, provides a comprehensive and authoritative view on the current market. Although inflation has inevitably played a part in this year’s figures, as the industry heads off to Cannes next week, there is every reason for optimism.
You can read more on the IAB Europe AdEx Report, download the press release or infographic, by visiting their website: https://lnkd.in/ek3R3dSP
#IABEurope #DigitalAdvertising #AdEx #AdSpend #TooManyDreams
