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Stephen O'Leary

Founder of Olytico. Immediate Past President of Dublin Chamber, Board of Anu Productions, Munster Rugby Commercial Advisory Group.

Stephen O'Leary is a highly skilled media analyst with a strong reputation in the industry. He has spent significant time in various media-related roles, including as a Business Development Manager at a Sports Management Agency, where he was responsible for the sponsorship of individual players and player management, and as a Sales Manager at an International Media Monitoring Company in Ireland, the UK and Netherlands. O'Leary is an experienced journalism lecturer and former council member at Dublin Chamber. He has also served as a Vice President of Dublin Chamber and a board member at ANU Productions.

With expertise in sponsorship negotiation, branding and identity, and media evaluation, O'Leary has a proven track record of success. He is also highly involved in various organizations, including as Inter-hub Liaison for the Global Shaper Dublin Hub, Member of the Sandbox Network, and Founder of Olytico.

O'Leary holds a Post Graduate Diploma in Education and a BA in Journalism and Media Communications from Griffith College Dublin. His broad experience and educational background make him an exceptional media analyst with a deep understanding of how to help companies navigate the complicated world of social media and online media monitoring.

Highlights

Aug 21 · linkedin

We've recently completed our first Olytico Supermarkets in Ireland Owned Social Media Analysis Report.

It looks at 9 brands, across 6 networks, analysing over 1,000 posts from 40+ social media accounts.

Here's 7️⃣ Key Insights from our July 2024 analysis:

🥇 Lidl Ireland generated the most engagement during July, published the most content and are the only brand with over 1 million combined followers.

💍 For 7 of the 9 brands analysed, TikTok generated the highest level of engagement.

🤳 Despite only 15% of all content being shared on TikTok, it generated 71% of all engagements.

🪭 Facebook continues to be where the majority of supermarkets have the highest follower count. Dunnes Stores is the only brand to have a higher follower count on Instagram, than Facebook.

📊 Instagram was the most popular social network for the nine brands in July, accounting for 30% of all content published.

🏆 Competitions continue to be a key driver of engagement for several brands, especially on Facebook and Instagram.

🍽️ Recipe videos generated moderate engagement but consistently positive commentary across the industry.

Want the full report? Drop me a DM and I'll email a copy.

Aug 17 · linkedin

3 down…. 2 to go

🏃🏻‍♂️ Really enjoyed The Frank Duffy 10 Mile, the third leg of the Irish Life Dublin Marathon & Race Series in the Phoenix Park this morning.

⏱️ Special mention to the 80 minute pacers - who also acted as coaches, motivators, and general hype people for the whole group - helping me to a PB!

🥵 It wasn’t easy though - WHOOP telling me I’m at 19.9 strain for the day!

#irishlifedublinmarathon #FrankDuffy #IrishLifeDublinRaceSeries #PowerOfSupport

Related Questions

What are Stephen O'Leary's main achievements as the Immediate Past President of the Dublin Chamber?
How did Stephen O'Leary transition from being the President to the Immediate Past President of the Dublin Chamber?
What is Olytico, and how did Stephen O'Leary found it?
What roles does Stephen O'Leary hold in Munster Rugby and Anu Productions?
How has Stephen O'Leary's leadership impacted the Dublin Chamber?
Stephen O'Leary
Stephen O'Leary, photo 1
Stephen O'Leary, photo 2
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Location

Dublin, County Dublin, Ireland