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Stephen Wietrecki

Board Member | Investor | Advisor | Host of "The GAS line" Podcast

Stephen Wietrecki is a seasoned entrepreneur and business executive who currently serves as the Co-Founder and CEO of Heuristic Commerce.2 With over 30 years of experience in operating, advising, and investing across various technology companies, Wietrecki has held key leadership positions throughout his career.1

Career Highlights

  • Co-Founder and CEO of Heuristic Commerce (2023-present)3
  • Chief Revenue Officer at Klaviyo (2017-2021)3
  • Interim COO at ClassPass (2015-2016)3
  • Advisor to multiple companies, including Klaviyo and ClassPass3

Expertise

Wietrecki is known for his expertise in Conversion Rate Optimization (CRO) and building meaningful relationships with customers. Through Heuristic Commerce, he aims to help brands optimize their on-site experiences to capture and convert more demand effectively.2

Education

  • MBA from Questrom School of Business, Boston University (1994-1996)3
  • Leadership at the Peak program at the Center for Creative Leadership (2004)3

Achievements

Under Wietrecki's leadership as CRO at Klaviyo, the company experienced significant growth:

  • 10x increase in recurring revenue
  • Growth from 4,000 to over 60,000 paying customers
  • Increased valuation from low double-digit millions to over $4.15 billion3

Stephen Wietrecki's diverse background in leadership, finance, and advisory roles has equipped him with a unique skill set to assist brands in aligning their ad campaigns with on-site experiences and capturing untapped demand.

Highlights

Heuristic Commerce - Impactful CRO for Ecommerce
Feb 5 · theorg.com
Heuristic Commerce - The Org
Jan 16 · cbinsights.com
Heuristic Commerce - Products, Competitors, Financials, Employees ...
Mar 3 · prodport.com
Welcome to Prodport! - Heuristic Commerce
Jan 1 · acp.vc
Steve Wietrecki - Investor and Advisor - acp.vc
Steve Wietrecki - Investor and Advisor - acp.vc

Related Questions

What inspired Stephen Wietrecki to start Heuristic Commerce?
How has Stephen Wietrecki's background in Economics influenced his approach to CRO?
What are some notable achievements of Heuristic Commerce under Stephen Wietrecki's leadership?
How does Heuristic Commerce use AI in its conversion rate optimization strategies?
What are the key differences between Heuristic Commerce and its competitors in the CRO space?
Stephen Wietrecki
Stephen Wietrecki, photo 1
Stephen Wietrecki, photo 2
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Location

Boston, Massachusetts, United States