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Steve Allison
VP, GM Store @ Epic Games | Atari, Midway Games, Telltale Games Alum
Steve Allison is the Vice President and General Manager of Store at Epic Games, a position he has held since June 2018.1 Here are some key details about his background and experience:
Professional Experience
Epic Games:
- Steve currently leads the Store organization at Epic Games, which includes the Epic Games Store, 3rd Party Publishing, and Bandcamp.1
Previous Roles:
- Before joining Epic, Steve served as SVP Publishing at Telltale Games for over 8 years (March 2010 - May 2018).1
- He was part of the executive team that defined a new genre in games called "Tailored Narrative".1
- During his tenure, Telltale consistently ranked as a top 5 publisher in annual Metacritic rankings.1
Earlier Career:
- Chief Marketing Officer & SVP at IMPACT Wrestling (2008-2010)1
- Chief Marketing Officer & SVP at Midway Games (2003-2008)1
- Vice President of Marketing & Business Development at Atari (1999-2003)1
Education
- Executive Certificate in Data Analytics from the University of North Carolina at Chapel Hill (2018-2019)1
- BS in Business Administration with a focus on Marketing from San Francisco State University (1990-1994)1
Skills and Expertise
Steve has over 25 years of experience in executive-level operational management, publishing, and marketing in the gaming industry.1 His expertise includes:
- Game publishing and distribution
- Marketing strategy
- Business development
- Brand management
- Licensing and partnerships
Throughout his career, Steve has been involved in numerous high-profile projects and partnerships, including collaborations with major entertainment franchises and celebrities in the gaming world.1
Highlights
Today we launched the Epic Games Store on iOS in Europe thanks to the Digital Markets Act and on Android globally. The return of Fortnite to mobile and the new launch of Fall Guys mobile + awesome in game incentives are designed to motivate players through an awful 12-15 step install process. The process is designed to make users quit before getting to the end and it sucks. That said it’s not going to stop us moving forward.
We’re leading with our games now to pull through as many Epic Games Store mobile installs as possible prior to welcoming third party games to EGS in Q4. After players are pulled through the install friction getting additional apps is familiar 1-2 step install process for players and we want to set up our third party partners for success. It’s a shame things are this way - but - onward. It starts today.
Lots of great coverage released today Dean/Venturebeat did a very thorough piece I’m sharing below. #mobilegaming #fortnite #ios #android #epicgames
We have really enjoyed getting to know Riley Testut and Shane Gill, (the entire Altstore team!). Epic is thrilled to support your vision and your work in this way with an Epic Megagrant. Plus the Delta emulator is awesome - you - should get it from Altstore ASAP (or the AppStore if you are outside the EU) as these guys also made that! Looking forward to continued collaboration and supporting your work any way we can. #appstores #altstore #epicgames #megagrant #ios
