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Steve Brass

President & CEO at WD-40 Company

Steve Brass

Steve Brass is the President & Chief Executive Officer (CEO) of WD-40 Company, a position he has held since September 2022.1 Prior to becoming CEO, he served as President & Chief Operating Officer (COO) from July 2019 to August 2022.1

Career Highlights

  • Joined WD-40 Company in 1991 and held various leadership positions in Europe over an 18-year period1
  • Served as President, The Americas at WD-40 Company from September 2016 to July 20191
  • Completed an Executive MBA at London Business School from 2001 to 20031

Leadership Approach

  • Conducted a global listening tour and culture survey upon becoming CEO to gather feedback and implement changes2
  • Believes in "listening with intention of being influenced" and the "co-creation of strategy" as part of his servant leadership approach2
  • Aims to develop talent across the entire organization, not just the successful few2

Recent Developments

  • Acquired 432 additional shares of WD-40 Company stock in April 2024, demonstrating confidence in the company's future prospects3
  • Oversees WD-40 Company's diverse board of directors, which reflects the most diverse composition in the company's history4

Steve Brass' LinkedIn profile can be found at https://www.linkedin.com/in/steve-brass-099a4a28.1

Highlights

Mar 16 · linkedin

Today is an emotional day for myself and for our great tribe at WD-40 Company. Over the last 30 years, I have learned from my friend and mentor, Garry Ridge how to build an exceptional culture of servant leadership, and how to create a strong and resilient organization. Under Garry’s leadership, WD-40 Company has become the home to one of the world’s best-known brands. Garry led our tribe to create a business that grows and thrives in the good and the hard times, through a focus on our values, and a spirit of One World, One Company, One Tribe. I am honored and humbled for the trust that Garry and the Board of Directors are putting in me to serve as the next CEO of WD-40 Company, beginning September 1st. To my tribemates, I look forward to collaborating with all of you to create positive lasting memories as we continue to build an enduring business for the future. #positivelastingmemories #iworkforwd40

Related Questions

What were the key findings from Steve Brass's global listening tour at WD-40?
How did Steve Brass's leadership style impact WD-40's culture during the pandemic?
What are Steve Brass's views on servant leadership and co-creation of strategy?
How has Steve Brass's background influenced his leadership approach at WD-40?
What specific changes has Steve Brass implemented since becoming CEO?
Steve Brass
Steve Brass, photo 1
Steve Brass, photo 2
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Experience

President & Chief Executive Officer (CEO) at WD-40 Company since September 2022
President & COO at WD-40 Company (July 2019 - August 2022), President, The Americas (September 2016 - July 2019), Commercial Director Europe (January 2010 - August 2016), Various Leadership Positions (May 1991 - Decembe

Education

Executive MBA from London Business School (2001 - 2003), BSC French and German from Aston University (1984 - 1988)

Location

San Diego, California, United States