Sign In

Steve Cross

Advising Appfire, Hypervelocity, other Atlassian Partners

Professional Background

Steve Cross has cultivated an impressive career in sales and consulting, making substantial contributions to some of the most innovative companies in the technology industry. He is perhaps best known for his tenure at Atlassian, where he had an impactful role as the Channel Manager for the Americas. During his time at Atlassian, Steve drove partner revenue astonishingly upwards, adding billions to the company's valuation and shaping its dynamic sales strategies. His remarkable contributions were recognized with an Atlassian Lifetime Achievement Award upon his retirement, a testament to his dedication and effectiveness in the field.

Before his time at Atlassian, Steve excelled as the Vice President of Sales at Connectix, where he played a critical role in transforming the sales landscape from near-zero to over $100 million in revenue. This pivotal experience honed his skills in sales management and strategy, establishing him as a leader in driving business growth.

Additionally, Steve embraced the entrepreneurial spirit by serving as the CEO at YourFreeStuff.com, a company that remarkably became a Top 500 website globally during its prime. Leading such a high-profile platform allowed him to further refine his leadership and business development prowess, showcasing his ability to adapt to a different segment of the technology market.

Currently, Steve is embracing a mostly retired lifestyle while still maintaining an active presence in the consulting realm. As the Principal Consultant at his own firm, Steve is committed to sharing his extensive knowledge and experience with a range of clients. His passion for helping others grow and succeed is reflected in his approach to offering free, unasked-for advice to anyone willing to listen.

Education and Achievements

Steve Cross studied at Oakland University, where he laid the foundation for his successful career. Although specific details of his academic journey are not extensively documented, his practical influence in the technology sector speaks volumes about the skills and insights he has acquired throughout the years.

His career is filled with notable achievements, including not just driving revenues at Atlassian and Connectix but also positively impacting the online customer experience through YourFreeStuff.com. His achievements have positioned him as a thought leader in sales strategy, revenue growth, and operational efficiency in technology-focused organizations.

Achievements

  1. Atlassian Lifetime Achievement Award: Recognized for outstanding contributions to partner revenue and overall company growth.
  2. VP Sales at Connectix: Successfully led the company from minimal revenue to exceeding $100 million, establishing effective sales processes and strategies.
  3. CEO at YourFreeStuff.com: Played a significant role in growing the platform into a Top 500 website globally.
  4. Principal Consultant: After stepping back from full-time roles, he continues to consult and guide various business ventures with his invaluable insights.

Related Questions

How did Steve Cross lead the incredible growth of Atlassian’s partner revenue during his time there?
What specific strategies did Steve Cross implement as VP Sales at Connectix to achieve over $100 million in sales?
Can Steve Cross share insights from his experience as CEO of YourFreeStuff.com that contributed to its rise as a Top 500 website?
What drives Steve Cross's passion for giving unasked-for advice to budding entrepreneurs and professionals?
What lessons from his time at Atlassian and Connectix does Steve Cross believe are most relevant for today's sales professionals?
Steve Cross
Add to my network

Location

Henderson, Nevada, United States