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Steve Gershik

Steve Gershik is a seasoned B2B marketing executive with over 25 years of experience in the industry.1 He is currently not employed at Influitive, but has connections to the company:

  1. He holds an Influitive Certified Consultant certification.1
  2. He has written about Influitive as a vendor providing useful information about customer marketing tactics and measurement.4

Steve Gershik's current roles include:

  • B2B Marketing Leader, Advisor, and Marketing Coach13
  • Co-founder of DemandCon, one of the first demand generation-focused conferences1
  • Creator of The Innovative Marketer, one of the first B2B marketing blogs and podcasts1

His past notable positions include:

  • VP of Marketing Innovation at Eloqua, where he helped grow the company from $3MM to $35MM1
  • First VP of Marketing for SiriusDecisions1
  • VP of Marketing at StackMob, a mobile-centric start-up2

Gershik is known for his expertise in B2B marketing strategies, particularly in areas such as demand generation, marketing automation, and customer marketing.124 He advocates for a greater focus on current customer expansion and retention, which he calls "the funnel beyond the funnel".4

Highlights

Marketing Automation Veterans Take Content, Campaign Expertise ...
Aug 13 · influitive.com
B2B Customer Marketing On The Rise, According to New ... - Influitive
Mar 29 · biznology.com
Deepening B2B customer relationships with “the funnel beyond the ...
Deepening B2B customer relationships with “the funnel beyond the ...

Related Questions

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Steve Gershik
Steve Gershik, photo 1
Steve Gershik, photo 2
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Location

San Francisco Bay Area