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Steve Johnston

SaaS - Growth - B2B

Steve Johnston is an accomplished B2B SaaS Go-to-Market (GTM) and Revenue Operations leader with extensive experience in early and mid-stage companies.1 He served as SVP Marketing & Sales Operations at Ocelot from June 2019 to January 2023, where he was an executive team member responsible for building inbound marketing motions and driving revenue strategy, process, and technology.1 During his tenure, he led a team of 7 full-time employees and several contractors across Marketing and Revenue Operations teams, delivering 51% of new Annual Recurring Revenue (ARR) in 2022.1

Prior to Ocelot, Johnston held several key positions:

  1. Director of E-Commerce & Digital Marketing at E-Cloth Inc. (2018-2019)1
  2. Various roles at Salsify (2013-2018), including Go-to-Market Strategy and Operations1
  3. Project Manager at New England Consulting Group (2005-2007)1

Johnston has a strong background in e-commerce, digital marketing, and SaaS growth strategies. He is known for his expertise in areas such as digital shelf optimization, product experience management, and technical ecosystems.1

Currently, Johnston works as a B2B SaaS GTM Advisor/Consultant, supporting high-growth SaaS companies in creating and building GTM momentum, primarily focusing on B2B enterprise SaaS in e-commerce and edtech verticals.1

Johnston holds a degree from the University of Michigan.1

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Steve Johnston
Steve Johnston, photo 1
Steve Johnston, photo 2
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Location

New York City Metropolitan Area