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Steve Keller
Audio Alchemist | Sonic Strategist | Studio Resonate | SiriusXM Media
Steve Keller is the Sonic Strategy Director for Studio Resonate, SiriusXM Media's in-house audio-first creative agency.15 He is recognized as one of the world's leading authorities on sonic strategy and identity, combining art and science to create award-winning creative content and sonic experiences for global agencies and brands.14
With a background in psychology and business, as well as over 30 years of experience in the music and advertising industries, Keller's work explores how music, sound, and voice influence perception and behavior.14 He joined SiriusXM in December 2018 and is based in the New York City Metropolitan Area.5
Key Aspects of Steve Keller's Work
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Research: Keller has conducted various studies, including:
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Expertise: He is known for his work in audio branding, sonic strategy, and the intersection of sound, psychology, and marketing.24
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Speaking Engagements: Keller is a frequent speaker at conferences and events, sharing insights on sonic branding and strategy.4
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Education: He holds a BA in Psychology and recently obtained his MBA from Steinbeis University's Berlin School of Creative Leadership in 2023.4
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Current Focus: His recent research explores racialized listening, the "sonic color line," and its impact on marketing and industry practices, particularly in voice casting and AI voice synthesis.4
Steve Keller's LinkedIn username is stevekeller1, where more information about his professional background and current role can be found.5
Highlights
The dust is settling after returning from Cannes Lions International Festival of Creativity, and I'm still ruminating on the conversations, presentations, and themes that stood out through the week. The topic of "creative effectiveness" was definitely top of mind, particularly in the context of the correlation (or lack thereof) between creatively effective advertising and creatively awarded advertising.
Prior to Cannes, I had the opportunity to chat with Andrew Tindall, Mariana O’Kelly, Diana Sukopp, and Amy Rodgers about what contributes to audio advertising that wins at the awards and in the market. In our latest Studio Resonate/SiriusXM Media blog, Joey Selden offers a set of "next practices" and case studies drawn from those conversations, sure to help you add a bit of gold to your trophy case as well as to your brand's bottom line.
You'll find the post here: https://lnkd.in/g47_iDhH
...and should you care to read the original ADWEEK article with the interviews, this link will get you there: (https://lnkd.in/gCm9dHeR)
#SonicStrategy #AudioAdvertising #CreativeEffectiveness
Another year, another Cannes Lions International Festival of Creativity!
Happy to hit the Croisette with a number of my SiriusXM Media colleagues, sharing my passion for sound science, sound art, and sound thinking.
Looking forward to seeing friends old and new…give me a shout or pop in at the SiriusXM Media cabana near the Palais….and check out our programming, too (linked below).
See you there!
https://lnkd.in/gz3DTDj7
#SonicStrategy #CannesLions2024
