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Steve Martinez

Marketing | Strategy | Digital transformation leader | Chief Digital Officer | Vice President | Ecommerce | PE Consultant | Fractional CMO | Due Diligence | Distribution | B2B | Manufacturing

Steve Martinez is a seasoned innovation, marketing, and strategy professional with an extensive background in B2B product marketing and management across various industries such as Manufacturing, Software, MRO, and E-commerce. With over 15 years of experience, Steve has managed both physical products and digital assets, including mobile technologies like iOS and Android apps. His expertise spans firms of different sizes, ranging from $50M to $8B in revenue, and he has operated in the US, Europe, and Asia. Steve has successfully overseen P&L responsibilities for existing and new products, some reaching up to $100M, and has a strong track record of team management and collaboration. He holds an MBA from the prestigious Kellogg School of Management and specializes in marketing, strategy, management, web strategy, and mobile technologies.

Highlights

Jul 23 · linkedin

I will be speaking at B2B Online Florida happening this November 18-19! This forum is a great opportunity to network and learn from experienced practitioners who are looking to advance our discipline! To learn more, click here: https://lnkd.in/gkzY-2mJ . Use code SPEAKER for 20% off tickets! #B2BOnline #B2BOnlineFlorida #B2BFlorida B2B Online

Jun 19 · linkedin

I had the pleasure of joining a group of incredible digital practitioners at the Master B2B eCommerce 2024 Summit, where I facilitated an insightful conversation on “Gaining and Sustaining Executive Buy-In for B2B Digital Investments.”

Our discussion explored strategies for building compelling cases for digital initial initiatives, measuring success, and ensuring ongoing executive support. The shared knowledge and innovative ideas were truly inspiring.

Key approaches we explored included: -Inclusive Creation: Involving key leaders to foster ownership and commitment. -Pilot Programs: Demonstrating value through small-scale pilots. -Customer Champions: Leveraging customer feedback to drive decision-making. -Consistent Reporting: Keeping leaders informed about progress and pivots.

A big thank you to Master B2B for hosting such a valuable event and to all the participants who contributed to this enriching experience.

Let’s keep the conversation going! What would you add? What would you change? What hasn’t worked for you?

#MasterB2B #DigitalTransformation #B2B #Leadership #ExecutiveBuyIn #DigitalInvestments

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Steve Martinez
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Location

Naperville, Illinois, United States