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Steve Pacheco

President / CEO at American Advertising Federation

Steve Pacheco is the President and CEO of the American Advertising Federation (AAF), a position he has held since June 2019. His extensive background in advertising spans over 30 years, with significant roles including Chief Marketing Officer at Ducks Unlimited and Director of Advertising & Sponsorship Marketing at FedEx, where he was involved in producing numerous award-winning campaigns, including 12 Super Bowl commercials.1

Pacheco's career with AAF began during his college years, and he has since held leadership positions at various levels within the organization, including President of the Memphis Advertising Federation and Chairman of the AAF National Board of Directors. He is recognized for his contributions to the industry, receiving accolades such as the AAF Barton A. Cummings Gold Medal Award and being named Advertising Person of the Year by The Advertising Club of New York in 2013.1

In his current role, Pacheco focuses on adapting AAF's programs and services to meet the evolving advertising landscape while advocating for key industry issues such as diversity and inclusion.1

Highlights

Aug 12 · linkedin

An absolute Advertising legend - Jim Riswold - (Wieden + Kennedy, Nike) has passed away. His early work and his commitment to the craft of Advertising will live on. In later years he created some amazing art -- Riswold went from “selling people things they don’t need to making things people don’t want.”  #Legend. #Advertising. #Riswold. #Nike. #WiedenAndKennedy

Jul 6 · linkedin

Worth a quick read. One person’s take on Cannes 2024 and celebrating what’s next……..

Related Questions

What are Steve Pacheco's key achievements at FedEx?
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How has Steve Pacheco's leadership style evolved over his 30-year career?
Steve Pacheco
Steve Pacheco, photo 1
Steve Pacheco, photo 2
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Location

Memphis, Tennessee, United States