Suggestions
Steve Pederson
Focus on 'Go-To-Market' programs through sales training, bleeding edge marketing and "intentional" company culture.
Professional Background
Steve Pederson is a seasoned professional with extensive experience in creating, managing, and augmenting Go-To-Market programs. After spending two years enriching his knowledge and skills as a college instructor, Steve is excited to re-enter the workforce in a capacity that allows him to leverage his unique skill set to build and refine organizational sales processes. His career trajectory showcases a remarkable commitment to understanding the intricacies of customer-centric sales methodologies and systems implementation across diverse sectors, including technology, manufacturing, and international platforms.
Steve's impressive background includes a proven track record of success in developing consultative selling approaches, particularly the SPIN selling methodology, which unlocks the potential of sales teams by teaching them to identify and address customers' needs effectively. He has a passion for designing sales processes that are not only replicable but also scalable and measurable, ensuring that they remain customer-focused.
Having held strategic leadership roles, Steve emphasizes the importance of clear Customer Decision Guidelines and introduces innovative marketing techniques, such as 'Marketing Through Education.' His collaborative approach and focus on maintaining a strong organizational culture are hallmarks of his management style. Whether coaching sales teams or advising senior management, Steve is dedicated to fostering an environment conducive to growth and success.
Education and Achievements
Steve Pederson's academic journey reflects his commitment to education and leadership. He earned a Bachelor of Arts in Education from St. Olaf College, where he began forming the foundations of his teaching philosophy. To further his expertise, Steve pursued a Master of Arts in Education with a focus on Music at the University of Illinois Urbana-Champaign. His pursuit of knowledge led him to achieve a Doctor of Education (Ed.D.) degree in Educational Leadership and Administration from the same esteemed institution, achieving a remarkable 4.0 GPA.
The combination of his educational background in education and music, along with advanced studies in educational leadership, positions Steve uniquely in both the academic and corporate spheres. His ability to blend artistic nuances with educational strategies enhances his effectiveness in engaging audiences and developing innovative training programs.
Career Highlights and Impact
Throughout his professional journey, Steve has held several key positions that have allowed him to make significant contributions to various organizations. As the Executive Vice President of Sales and Marketing at Skyline Displays, he was instrumental in driving revenue growth and developing customer-centric strategies that significantly enhanced the company's market presence. His leadership in sales management roles, particularly as Sales Manager for Engineering and Graphics Products at Xerox, showcased his aptitude for generating strong sales performance and cultivating high-performing sales teams.
As the President of Pederson Business Consulting and BrightPlanet, Steve honed his skills in business strategy and operational excellence. His stint as a Founding Partner at Sherpa Partners provided him insight into entrepreneurial endeavors, emphasizing the importance of agility and strategic planning in driving business results.
In addition to his corporate experience, Steve has served as an Adjunct Professor at St. Olaf College, sharing his wealth of knowledge with aspiring professionals in the fields of education and business. His expertise as a consultant and professor highlights his dedication to lifelong learning and development.
Conclusion
With a robust background that fuses education, management, and cutting-edge sales techniques, Steve Pederson is well-prepared to take on new challenges in the marketplace. His experience leading teams through various transformations and his ability to design effective sales processes position him as an invaluable asset to any organization looking to strengthen its Go-To-Market initiatives. As he embarks on the next chapter of his career, Steve remains committed to fostering a culture of excellence and collaboration within any team he joins.
