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Steve Peterson
Coach/trainer/Author
Steve Peterson is a highly experienced business strategist with a particular focus on the travel and transportation sectors. He has been working in this field since 1998, advising large passenger airlines to improve their performance in various areas such as sales, marketing, operations, and distribution. Steve has also been involved with many companies during and after the bankruptcy process.
Aside from advising airline executives inside and outside the US, Steve has worked with major hotels, rental car companies, and global transportation services providers. He also led a merger between two large logistics service providers, reporting directly to the CEO and overseeing the merger and post-merger integration for the company.
Currently, Steve holds a position at IBM in the Institute for Business Value to develop white papers for the travel and transportation sectors. He is frequently requested by clients and industry associations to speak about the trends and challenges facing the industries he has served for almost two decades.
Steve Peterson holds an MBA in Strategy & Marketing from the University of Chicago Booth School of Business. He also studied Economics & Public Policy and attended Global Marketing Strategy and Organizational Design sessions at The Chinese University of Hong Kong.
Highlights
The choices we make about how we spend our time reflect our values, so the 2023 WAF agenda proves that global airlines care about delivering more sustainable air travel, are interested forging a better travel distribution paradigm, and are intent on using GenAI to drive transformation. But if the industry leaders have a handle on all the scale, complexity, and state of sustainability, distribution, and GenAI, then it is clear that so much additional attention is needed to realize the industry’s ambitions on these topics that their prominence on future WAF agendas to come is a certainty. On sustainability the industry has reached an important consensus. Indeed, the loudest voices raised during the articulations of the view that the industry needs to chart an aggressive course to a carbon neutral future, were those of the megaphone-wielding protestors who seemed to have been clamoring for even more radical or rapid progress toward this shared objective. If they could hear past their deafening interruption, they might find that the messages they were protesting were directionally aligned with their passionately held objectives. But consensus on the merits of our industry’s sustainability objectives does not lesson the weight of our collective burden, nor does it make more pragmatic the now unachievable legislative requirements that are being considered by some political leaders. All but one of the industry CEOs at WAF 2023 claimed that their airlines have exceedingly high demand for what they classify as nearly impossible to obtain Sustainable Aviation Fuel (SAF). Industry leaders seem both clear-eyed about the challenges that lie ahead, but equally resolved to achieving their ambitious public goals. Similarly, on building a better distribution paradigm in the industry, while there is consensus on the contours of an eventual solution, there remain uncertainties about practical plans. Along with a diverse group of industry contributors, IATA touts mechanisms that accelerate NDC adoption in the industry. But there is also discussion about other ways the industry is hoping to innovate order and offer management. As it goes with sustainability, distribution changes might be plagued by disconnects between supply and demand.
Finally, while many airlines note the significant advances that have been made in the last decade using ‘traditional’ AI, at least as many conference goers seem smitten by the promise and potential of GenAI. Recently, many of the boldest pronouncements about the transformational power of GenAI have been tempered by those who have come to understand the myriad risks associated with data bias, hallucinations, and security. But the too deliberate and the too optimistic both seem to struggle to point to concrete results from proven GenAI industry use cases.
The take-away from WAF 2023 is that on three big issues, a consensus is emerging. But so much work remains that all three issues are sure to be on future WAF agendas.
I am very pleased to have launched our new study ‘ERP in the eco-conscious organization' with my co-authors Stacy Short, Anthony Marshall, and Darriel Dawne. From start to finish this was a joint development effort between IBM and SAP because we know that #Sustainability is a team sport.
Our main take-away is that environmental sustainability performance needs to be managed with the same rigor as financial performance.
We teamed up with SAP 🤝 to dig into the details about how leading organizations are using their Enterprise Resource Planning system to connect financial and environmental goals, while also enabling cost transparency and visibility.
Explore our findings and let me know what you think: https://lnkd.in/gfDe4bJw
#data #business #opportunities #sustainability #esgdata #esgreporting#digital #esg #IBVLinkedin, #SAPLinkedin #climateaction #circulareconomy, Sebastian Steinhaeuser, Ben Christiansen, Susanna Hasenoehrl, Ivy Schlesinger, Pinar Dolen, Jonathan Wright, Stacy Short, Anthony Marshall, Darriel Dawne
