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Steve Rafferty

Founder/CEO of ActiveProspect, Inc.

Steve Rafferty is the founder and CEO of ActiveProspect, Inc., a SaaS platform specializing in consent-based marketing and lead generation. He is based in Austin, Texas, and has been leading ActiveProspect since its inception in 2004. Rafferty has extensive experience in online marketing, dating back to 1999, with a focus on cost-per-lead advertising.

Background and Education

  • Education: Rafferty holds an MBA from Harvard Business School, a BS in Engineering from Tulane University, and an Engineering degree from Trinity College Dublin.12
  • Early Career: Before founding ActiveProspect, Rafferty worked in various roles, including operations supervisor at Johnson & Johnson Professional, strategy consulting at Accenture, and online marketing at Chipshot.com and Bang Networks.12

Career Highlights

  • Galt Media, Inc.: Rafferty founded Galt Media in 2002, a performance-based Internet marketing company, which he ran for three years before selling it in 2005.12
  • ActiveProspect: Under his leadership, ActiveProspect has become a prominent player in consent-based marketing, offering products like TrustedForm, LeadConduit, and LeadsBridge to help companies manage leads effectively while ensuring legal compliance.13
  • Awards and Recognition: In 2023, Rafferty received the Tim Burke Pioneer Award for his contributions to the performance marketing space.4

Leadership Style and Philosophy

Rafferty emphasizes the importance of consent-based marketing, focusing on giving consumers control over their data and ensuring ethical practices in the industry.4 He is known for his commitment to innovation and customer-centric approaches in marketing.5

Highlights

Apr 22 · linkedin

Thanks Five Elms Capital for the great YETI Cooler! I put it to work on Lake Austin. Fred Coulson Austin Gideon Brandan Fitzgerald

Dec 14 · linkedin

Looking forward to joining Jennine Rexon and John Henson on today's LeadGen Bulletin webinar: "How Lead Generation Will Work in a post-FCC Ruling World." Starts at 3pm Central. Click here to register:

Related Questions

What inspired Steve Rafferty to start ActiveProspect?
How has Steve Rafferty's background in engineering influenced his career in marketing?
What are some key achievements of Steve Rafferty at ActiveProspect?
How does ActiveProspect's consent-based marketing approach differ from traditional methods?
What challenges has Steve Rafferty faced in the online marketing industry?
Steve Rafferty
Steve Rafferty, photo 1
Steve Rafferty, photo 2
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Location

Austin, Texas, United States