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Steve Robinson
Product Marketing at Originator | Entrepreneur | Ex-Mattel, Activision Blizzard
Steve Robinson is a seasoned marketing leader with a wealth of experience in managing cross-functional teams and creating award-winning products to address consumer needs.
His expertise lies in customer insights, marketing intelligence, segmentation, competitive analysis, innovation, and more, enabling him to drive revenue growth and market share.
Steve holds an MBA in Marketing, Management & Strategy, Decision Sciences, and Entrepreneurship from Northwestern University's Kellogg School of Management, complemented by a BA in History from DePauw University.
He has held various roles in reputable organizations including Product Marketing at Originator Inc., Founder & Entrepreneur at BYVO Games, and Head Of Product Marketing at Terminal among others.
With a background spanning from product management to marketing, Steve has a diverse skill set encompassing GTM planning, P&L ownership, demand generation, digital marketing, influencer marketing, and more.
Throughout his career, Steve has demonstrated a keen understanding of market dynamics, strong leadership in product positioning and lifecycle management, as well as a strategic approach to sales enablement tools.
His experience ranges from roles at well-known companies like UBTECH Robotics, Activision, and Mattel, where he honed his skills in advertising, media management, and content creation.
Steve has also ventured into entrepreneurship with ventures like ByVo Crosswords and has a solid foundation in sales analysis and retail planning from his early career at Sara Lee Foods.
Highlights
At work, I'm known for my wordplay, so pick your favorite: Top Dog, Leader of the Pack, Best in Show, On A Roll to Honor Roll...
I'm incredibly excited to share Google Play has awarded PAW Patrol Academy the Best of 2023 App for Families 🏆 🐾
Great work team!
https://lnkd.in/g-dBeT5a
My copy of How To Wash A Chicken arrived! Proud to support one of the outstanding #Kellogg marketing professors and excited to read his take on mastering business #presentations. I’m sure I will learn a lot. #howtowashachicken
