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Steve Spencer

Co-founder of Blippar - Chief Creative Officer - Fusing creativity with Augmented Reality

Steve Spencer is a co-founder and the Chief Creative Officer of Blippar, a company specializing in augmented reality (AR) content creation and publishing.12 He has been with Blippar since its inception in August 2011, playing a crucial role in fusing creativity with augmented reality technology.1

As one of the founding members, Spencer was part of the team that established Blippar in 2011, alongside Ambarish Mitra and Omar Tayeb.2 The company's origin stems from a discussion about the possibility of making Queen Elizabeth II 'come to life' from a twenty-pound note.2

Career at Blippar

Under Spencer's creative leadership, Blippar has:

  • Developed proprietary content creation and publishing platforms, including Blippbuilder2
  • Created AR campaigns for major brands such as GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L'Oréal, and Procter & Gamble2
  • Launched the world's first AR product launch in partnership with OnePlus Nord2

Company Achievements

During Spencer's tenure, Blippar has gained recognition in the tech and AR industries:

  • Ranked in CNBC's global 'Disruptor 50' list
  • Named top Business Innovator by Bloomberg
  • Recognized as the most innovative AR company by Fast Company in 2018
  • Won awards including best AR app at Mobile World Congress in 20172

Despite facing financial challenges in 2018, Blippar has since recovered and secured new funding, with Spencer continuing to play a key role in the company's creative direction and innovation in the AR space.23

Highlights

Jan 1 · chroma.ventures
Portfolio | Blippar - Chroma Ventures
Portfolio | Blippar - Chroma Ventures
Dec 18 · marketingdive.com
Blippar collapses amid investor dispute, fires all staff - Marketing Dive

Related Questions

What inspired Steve Spencer to co-found Blippar?
How has Steve Spencer's role evolved at Blippar over the years?
What are some notable projects Steve Spencer has led at Blippar?
How does Steve Spencer integrate augmented reality into his creative work?
What challenges has Steve Spencer faced in the AR industry?
Steve Spencer
Steve Spencer, photo 1
Steve Spencer, photo 2
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Location

United Kingdom