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Steve Steiber
Senior Partner at Axxiom Healthcare Alliance
Professional Background
Steven Steiber, Ph.D., is a distinguished figure in the realm of healthcare marketing research with over 20 years of experience serving prominent pharmaceutical and medical device manufacturers. His client engagements have traversed both domestic and global landscapes, reflecting a robust understanding of market needs and patient insights. Dr. Steiber's proficiency encompasses both qualitative and quantitative research methods, allowing him to address a diverse range of market challenges effectively.
In his qualitative research pursuits, Dr. Steiber has leveraged methods to launch new products, conduct concept and message testing, and develop comprehensive market landscape assessments. His work not only helps in identifying market opportunities but also positions brands favorably in competitive environments. He has adeptly navigated research inquiries from pre-clinical market assessments right through to post-patent protection strategies for branded agents, showcasing his expertise throughout the product lifecycle.
Dr. Steiber's quantitative research experience is equally impressive, involving techniques such as message recall studies and advertising tracking units (ATUs), as well as more sophisticated methodologies like market-sizing, choice-based modeling, and the development of messaging along with objection handlers. This dual expertise allows him to synthesize findings from varied data perspectives, presenting actionable insights to stakeholders.
Dr. Steiber's research endeavors have encompassed a broad spectrum of audiences, from Key Opinion Leaders (KOLs) and practicing physicians to patients, pharmacists, nurses, managed care executives, and a diverse collection of healthcare decision-makers and influencers, ensuring that each study captures a multifaceted view of the healthcare ecosystem.
His specific areas of expertise include oncology, endocrinology, cardiology, centrally-acting agents, analgesics and anti-inflammatories, dermatology, rheumatology, gastroenterology, urology, ophthalmology, anti-infectives, and pulmonology. This breadth of knowledge has made him a sought-after consultant in these domains and a trusted advisor to his clients.
Notably, Dr. Steiber’s research has passed scrutiny from both the FDA and various refereed academic journals, solidifying his reputation in the field. His work has been published in leading industry journals such as JAMA, Public Opinion Quarterly, Social Forces, and AJPH. Additionally, he co-authored the influential text, Measuring and Managing Patient Satisfaction, which is now into its second edition, reflecting the continued relevance and application of its teachings.
Throughout his esteemed career, Dr. Steiber has assumed key roles that underscore his leadership in healthcare marketing research. Starting as a Senior Research Associate at the Center for Health Policy Research of the American Medical Association (AMA), he demonstrated his analytical prowess and commitment to health policy. He is currently a Senior Partner at Axxiom Healthcare Alliance, where he provides strategic guidance and innovative research approaches. Previously, he held notable positions such as Director at The Walden Group, and Vice President at both GfK Healthcare and GfK Market Measures.
Education and Achievements
Dr. Steiber earned his Ph.D. in Behavioral Sciences from the University of Arizona, which serves as a strong foundation for his career in healthcare marketing research. His academic pursuits, complemented by his extensive industry experience, have equipped him with the tools necessary to analyze complex human behaviors and attitudes as they pertain to health and wellness.
His commitment to advancing healthcare research is reflected in his contributions to published literature and his role in guiding industry practices. Dr. Steiber's dual focus on qualitative and quantitative methods of research ensures that he can provide comprehensive insights that are both deeply analytical and intricately connected to real-world applications.
Achievements
Dr. Steven Steiber's illustrious career in healthcare marketing research is marked by notable achievements and contributions that have significantly influenced the industry. With a publication record that includes revered journals such as JAMA and AJPH, he has demonstrated an unwavering commitment to advancing knowledge within the field.
His book, Measuring and Managing Patient Satisfaction, co-authored with other experts, stands as a critical resource for healthcare providers looking to enhance the patient experience. This contribution reflects not only his expertise but also his desire to positively impact healthcare delivery through evidence-based research.
Currently, Dr. Steiber’s role as a Senior Partner at Axxiom Healthcare Alliance positions him at the forefront of innovative healthcare solutions, enabling pharmaceutical and medical device companies to navigate complex market dynamics effectively. His previous leadership roles illustrate a trajectory of growth and expansion in his professional capabilities, further establishing him as a leader in healthcare marketing research.
Dr. Steiber continues to shape the future of healthcare marketing research with a commitment to fostering excellence and providing valuable insights that drive meaningful change.
