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Steve Theo

Radio Promoter, Music Marketer, Pirate!

Steve Theo is the co-founder and owner of Pirate!, a music promotion, public relations, marketing, and management company that works with artists, brands, and record labels across North America.1 He started his career in college radio at Bentley's WBTY, which led to internships at Planetary Group and Sony Music, as well as a job at Columbia Records where he managed the college and metal departments.1

Throughout his career, Steve has been involved in various aspects of the music industry:

  1. He spent over 7 years on-air at WFNX and hosted a specialty show called First Contact.1
  2. He co-founded Rock Shop Boston, an event that gives back to the Boston music community through panels, discussions, and expert talks.1
  3. Steve served as an adjunct professor at Bay State College for 12 years, teaching marketing classes and overseeing internships in their Entertainment Management and Audio Engineering departments.1
  4. He currently serves as a board member on the Reading Cultural Council, part of the Massachusetts Cultural Council, which grants funding to cultural programs in the area.1

In addition to his professional accomplishments, Steve is an avid skier who has skied in every time zone in America and in Chile. He considers New England his home for skiing, where he spends 30-40+ days a year skiing in New Hampshire and Vermont.1

Pirate! Promotion, founded by Steve Theo, is a radio promotion and marketing agency with offices in Boston, MA and New York, NY. The company works with artists, bands, record labels, brands, and events, promoting their music, products, or services to radio stations, college students, and tastemakers across North America.23

Highlights

Aug 29 · twitter

Will Orchard - Behind The Shadow Glass (Self-Released) ADDS 9/2/25 #CollegeRadio https://t.co/UJs3pmPeKg

Aug 29 · twitter

End It - Wrong Side Of Heaven (Flatspot) ADDS 9/2/25 #CollegeRadio @flatspotrecords @enditbchc https://t.co/vqCz82lqrO

Related Questions

What inspired Steve Theo to start Pirate Promotion?
How did Steve Theo's experience at WFNX influence his career?
What are some notable projects Pirate Promotion has worked on?
How does Pirate Promotion differ from other music promotion companies?
What role does Steve Theo play in the Boston music community?
Steve Theo
Steve Theo, photo 1
Steve Theo, photo 2
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Location

Greater Boston Area