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Steve Tseng
Executive Vice President at Pac-12 Networks
Steve Tseng is a senior leader and top manager with over 25 years of experience in marketing and business development within the sports and entertainment sector.
His career includes roles at renowned organizations such as Endeavor/WME/IMG, Women's Tennis Association (WTA), and currently the Pac-12 Conference.
He is a successful strategic marketer who has worked with major brands and Fortune 500 companies globally, specializing in various industry verticals like automobile, consumer packaged goods, financial services, and technology.
Steve Tseng is recognized for his strong leadership skills and has a track record of meeting seven-figure sales/revenue targets consistently.
His specialties include marketing, brand marketing, integrated marketing, partnership marketing, and strategic sponsorship consulting.
In the realm of sponsorship, he excels in sponsorship activation, media integration, and ROI measurement.
On the business development front, he is experienced in lead generation, consultative selling, relationship management, and up-selling.
Steve Tseng holds a degree in Liberal Studies with a focus on Math, Economics, and Anthropology from UC Santa Barbara.
His professional experience includes executive positions at organizations like Pac-12 Networks, along with mentoring at SPORTS TECH TOKYO and guest lecturing at Stanford University.
He previously held roles as an executive at Endeavor/IMG, Chief Sales Officer at WTA, and various senior vice president positions at IMG.
Steve Tseng is highly respected for his inspiring leadership style and genuine approach to team management.
Highlights
Thank you Holly Olstein and Danielle Maged of Fanaply & Dave Jaeger, Caroline Acosta and Devin Koeplin of the Pac-12 for putting this creative partnership together!
The Pac-12 today announced a multi-year strategic partnership with Fanaply, an eco-friendly blockchain-based collectibles and NFT solution provider for the world’s biggest names in sports, music and entertainment. Together, Fanaply and the Pac-12 will establish and implement a robust digital fan engagement strategy that leverages accessible, affordable NFTs and digital collectibles to create deeper fan communities and deliver real value to the conference and its fans.
Follow the Pac-12 (@pac12) and Fanaply (@fanaply) on social media to stay up to date on upcoming drops including the inaugural kickoff NFT, which will be free to all fans. Collect all the 2022 Fall Season Pac-12 NFTs!
