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Steve Yastrow

Steve Yastrow is a business advisor, author, and entrepreneur who founded Yastrow & Company, a business consulting firm.12 He is known for his innovative approach to marketing, customer relationships, and sales, with a focus on helping organizations create powerful stories and improve their business performance.2

Professional Background

  • President of Yastrow & Company, which he established in 19972
  • Former senior marketing executive at Hyatt Hotels and Sunterra Resorts2
  • Earned an MBA from Northwestern University with majors in economics, finance, and marketing2

Published Works

Steve has authored three acclaimed books:

  • Brand Harmony
  • We: The Ideal Customer Relationship
  • Ditch the Pitch: The Art of Improvised Persuasion123

Professional Approach

Yastrow is recognized for challenging companies to "think differently and do differently".2 His consulting work focuses on helping organizations improve through:

  • Hands-on workshops
  • Training programs
  • Engaging keynotes
  • Customized consulting solutions2

Clients and Recognition

His client base includes notable companies such as:

  • McDonald's Corporation
  • Kimpton Hotels
  • Cold Stone Creamery
  • Wyndham Hotels & Resorts4

Respected business leaders like Tom Peters have praised his work, describing him as "a wonderful storyteller, a sophisticated purveyor of ideas, and an effective change agent".2

Highlights

Jan 1 · entrepreneur.com
Steve Yastrow - Author Biography - Entrepreneur
Steve Yastrow - Author Biography - Entrepreneur
Jan 1 · entrepreneur.com
Steve Yastrow - Author Biography | Entrepreneur
Mar 15 · tompeters.com
Yastrow, Steve (No. 2) - Tom Peters

Related Questions

What are some key takeaways from Steve Yastrow's book "Ditch the Pitch"?
How does Steve Yastrow's approach to customer relationships differ from traditional methods?
Can you provide examples of companies that have successfully implemented Steve Yastrow's ideas?
What inspired Steve Yastrow to write "Brand Harmony"?
How has Steve Yastrow's background in the hospitality industry influenced his consulting style?
Steve Yastrow
Steve Yastrow, photo 1
Steve Yastrow, photo 2
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Location

Greater Chicago Area