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Steve Zaroff

Founder at Other Strategy

Steve Zaroff is a seasoned advertising and strategy executive with extensive experience in leadership roles at major agencies. He is currently the Chief Strategy Officer at Uncommon Creative Studio New York, a position he assumed in November 2024.2

Prior to this, Zaroff was the founder and president of Other Strategy, a creative provocation agency he established after 24 years in strategy leadership roles at various creative, digital, and innovation agencies.14 Other Strategy aimed to help brands and agencies navigate change and disruption by bringing in fresh perspectives and ideas.

Zaroff's career highlights include:

  • Chief Strategy Officer at Johannes Leonardo (2021-2024)45
  • Founder and President of Other Strategy (2019-2021)5
  • Chief Strategy Officer at McCann, Ogilvy, and Sapient1

Known for his expertise in connecting creative activity to business results, Zaroff is described as a whole-brand leader with a talent for helping brands navigate major inflection points and disruptions.3 His approach emphasizes embracing change as an opportunity for growth and innovation rather than viewing it as a crisis to overcome.1

Throughout his career, Zaroff has demonstrated a passion for challenging category conventions, asking different questions, and fostering collaborations that lead to fresh ideas and innovative solutions.1 His LinkedIn profile can be found under the username steve-zaroff-44a64513.3

Highlights

Nov 4 · adweek.com
Uncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon New York Hires Steve Zaroff as First Strategy Chief
Jan 17 · Adweek
Dan Ng Joins Johannes Leonardo as Chief Strategy Officer - Adweek
Dan Ng Joins Johannes Leonardo as Chief Strategy Officer - Adweek
Jun 29 · AdAge.com
Oscar Mayer campaign has a city council debating all-beef franks - AdAge.com
Oscar Mayer campaign has a city council debating all-beef franks - AdAge.com
Dec 5 · lbbonline.com
Planning for the Best: Steve Zaroff on Looking to outside Perspectives
Dec 9 · adage.com
Johannes Leonardo appoints Steve Zaroff as chief strategy officer

Related Questions

What inspired Steve Zaroff to start Other Strategy?
How does Steve Zaroff approach change in the corporate world?
What are some notable projects Steve Zaroff has led at Other Strategy?
How does Steve Zaroff's background in agencies influence his strategy at Other Strategy?
What makes Other Strategy different from other creative agencies?
Steve Zaroff
Steve Zaroff, photo 1
Steve Zaroff, photo 2
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Location

Brooklyn, New York