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Steven Armstrong

Sales Director EMEA

Steven Armstrong is a seasoned sales professional with a focus on high-value sales of innovative technology. He played a crucial role in growing Blue Prism RPA from an early stage startup to a billion-dollar company. Over the last five years, he has been instrumental in selling Digital Transformation, Cloud, AI, and RPA solutions at Blue Prism and Automation Anywhere. Armstrong has a track record of achieving over 120% performance year over year and has been the top salesperson at Blue Prism for three consecutive years. Recognized with the Presidents Club Award thrice, he also closed the largest deal in Blue Prism's history.

Armstrong excels in new business acquisition and expanding customer accounts and is highly regarded as a trusted advisor at C-level. He collaborates with consulting partners and global systems integrators, building a reputation for trustworthiness. With expertise in the banking, finance, insurance, healthcare, and life sciences industries, he has a talent for introducing cutting-edge technology to business leaders and articulating the business benefits of technology.

In his sales leadership roles, Armstrong has demonstrated resilience by successfully navigating through three recessions, including the challenges posed by the recent COVID-19 pandemic, the 2008 Financial Crisis, and the 2000 Dot Com market crash. During the 2008 crisis, he led his global team to exceed targets, with every salesperson qualifying for the Presidents Club. At Automation Anywhere, he co-led the Covid Response team in the UK leveraging his medical background. Collaborating with Microsoft, Armstrong contributed to the development of innovative solutions to assist the NHS and the World Health Authority in data collection and virus tracking, combining AI and RPA technologies for groundbreaking results.

Steven Armstrong
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Location

London, England, United Kingdom