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Steven Ginnis
Research Director, Ipsos UK
Steven Ginnis is the Head of Digital Research at SRI, Ipsos MORI, bringing a wealth of expertise in research and innovation to his role.
With a Master's Degree in Political Communication and a Bachelor's Degree in History and Politics from The University of Sheffield, Steven has a strong academic background in the social sciences.
Prior to his current position, Steven held key roles at Ipsos UK, including Research Director and Associate Director, Head of Innovation, showcasing his versatile skill set.
Steven's professional journey includes experience as a Parliamentary Assistant for John Grogan MP and as a Research Assistant at the Department for Education, highlighting his diverse experience in different sectors.
Beyond his professional accomplishments, Steven is a dedicated Stoke City fan, a vinyl and music enthusiast, and has a striking resemblance to a certain prince, adding a unique personal touch to his profile.
Highlights
On the eve of #GE2024, we have the final piece of our innovation jigsaw! Over the last 5 weeks we've looked to complement our traditional polling with data from new and emerging research techniques.
The missing piece was exploring what passive data can tell us about engagement with the election online.... here is an overview of the key takeouts from our work to monitor social media comments and news articles consumed online since 22nd May.
Fascinating to see Reform share of voice play out online too, and for topics we know voters say are important to drive the news they read and comments they post about the election!
https://lnkd.in/e-mTc8By
Big day today for 3 reasons...From Polling to Polling Stones!
(1) Delighted to have launched our #Euro2024 Manifesto Championship. It uses our DUEL survey module to identify the best performing of 56 policy pledges made during the manifesto. The winner was Labour's pledge to Cut NHS Waiting times, but our Manifesto Dream Team shows a fascinating mix of parties and pledges when you show pledges 'blind' without party affiliation. Find out more here! https://lnkd.in/e54Ct9Fv
(2) We have also published the first instalment of our AI R&D project Marginal Moments using AI personas to explore how campaigns are engaging with undecided voters. So far... the manifestos did help our AI personas build affinity, but how will they vote once they have reviewed their local candidates? https://lnkd.in/eC7PcWu3
(3) Our house band Polling Stones are playing tonight at the Summer Party! Our set list is a cracker... Bring your dancing shoes!
