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Steven Haddadian

Founder, CEO of Iconic Arts

Steven Haddadian is the Founder and CEO of Iconic Arts, a transmedia entertainment studio based in Los Angeles. He founded the company in January 2023.13 Iconic Arts focuses on developing intellectual property across multiple platforms including gaming, television, film, and merchandising.3

Professional Background

Steven has a diverse background in entertainment, entrepreneurship, and technology:

  • Co-Founder of TheFutureParty: Prior to Iconic Arts, Steven co-founded TheFutureParty, which was later acquired.12
  • Experience in Blockchain: He has worked with companies like Star Atlas and has shown interest in Web3 and blockchain technology.
  • Other Roles: Steven has held leadership positions at companies such as Tencent, Canalis Capital, and viva.ai.2

Education

Steven's educational background includes:

  • Biola University: He earned degrees in Business Administration with a focus on Marketing, as well as Cinema & Media Arts with a concentration in Media Management (2008-2012).1
  • General Assembly: He pursued further education in Data Science & Venture Capital.

Iconic Arts

Under Steven's leadership, Iconic Arts has achieved significant milestones:

  • Funding: The company raised $3.1 million in pre-seed financing, bringing its pre-valuation to $20 million.3
  • Expansion: Iconic Arts has opened offices in Santa Monica and Tokyo.3
  • Technology Development: The company has developed proprietary tools for world-building and transmedia content creation.3
  • Partnerships: Iconic Arts is working with consumer brands to develop IP across various media formats.3

Steven Haddadian's LinkedIn username is stevenhaddadian, as mentioned in the query.1

Highlights

Jun 18 · twitter

Inspired by my favorite corner of the world. @GoldenGaiSeries @iconicartsgroup

Coming to @YouTube June 28

#goldengai https://t.co/qJiuPdcRyd

Inspired by my favorite corner of the world. @GoldenGaiSeries @iconicartsgroup 

Coming to @YouTube
Aug 27 · linkedin

𝐖𝐡𝐲 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 𝐀𝐫𝐞 𝐒𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐭𝐨 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐈𝐏

As audiences increasingly skip commercials, traditional advertising is losing its impact, prompting brands to rethink their strategies. Leading consumer brands like LVMH, Starbucks, AB InBev, Unilever and Procter & Gamble have all launched entertainment divisions, creating their own IPs through film, television and more, to connect with audiences on a deeper emotional level.

Procter & Gamble pioneered this approach in the 1950s as they invented the "soap opera", turning storytelling into both a marketing tool to sell more soap and a revenue-generating IP asset. Today, more brands are following suit, but the Hollywood model’s high costs and risks remain as massive barriers. Truly, the current entertainment business is a broken, hit-driven industry.

As a next-gen entertainment venture studio, Iconic Arts overcomes these challenges by leveraging technology and a Silicon Valley approach to create, test and iterate ideas quickly and economically. We partner with global brands to develop transmedia IP and entertainment, transforming their marketing costs into scalable revenue streams.

In my opinion, "branded content" is cheesy and doesn't work anymore. Iconic Arts is fostering a new era of "brand-financed entertainment" where you’d never know a brand was ever behind it! This required us to create a unique transmedia IP development model with the best creatives from Hollywood, Gaming, Tech, Merchandising, Music and Live Experiences aligned in harmony under one roof.

Iconic Arts is special place. Not only because of what we do to empower brands and creators, but more importantly, because of our team of passionate & highly creative individuals. Stay tuned for a very exciting announcement that we can't wait to share with you all.

Matthew Medney Mo Yazdani Jack Sheehan Alec Griffen Roth

Related Questions

What inspired Steven Haddadian to start Iconic Arts?
How did Steven Haddadian's experience at Biola University influence his career?
What are some of the notable projects Steven Haddadian has worked on at Iconic Arts?
How does Iconic Arts differentiate itself from other entertainment studios?
What role does blockchain technology play in Steven Haddadian's professional interests?
Steven Haddadian
Steven Haddadian, photo 1
Steven Haddadian, photo 2
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Location

Los Angeles Metropolitan Area