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Steven Hershberger

Focused on innovative ways to drive CPG demand, brand and product loyalty using advanced data modeling in conjunction with specialized, generative AI tools. Hold 11 USPTO IOT and Decision Science patents.

Steven Hershberger is a seasoned entrepreneur with a strong background in technology and analytics start-ups. Holding 11 USPTO patents in areas such as IoT, AI services, and decision management, he excels in leveraging data for business growth. Hershberger's domain expertise spans Artificial Intelligence, Retail Tech, Data Strategy, Product Development and Analytics, Marketing Strategy, Customer Engagement & Loyalty, particularly focused on CPG and retail decision dynamics. He is renowned as the lead inventor of the Product Fingerprinting methodology. Hershberger pioneered the innovative data-centric product development process known as [Amplify.], using flavor profiling and fingerprinting to streamline and enhance brand product development processes.

Steven Hershberger
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Location

Carmel, Indiana, United States