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Steven Kopp
Brand & Social Media Strategist | Content Creator
Steven Kopp is a Freelance Brand and Content Strategist, as well as an LGBTQIA+ content creator. He specializes in brand and social media strategy, focusing on creating engaging content that resonates with diverse audiences. Kopp has experience collaborating on social media content that amplifies employee and recruiting voices, positioning himself as a trusted creative partner in these efforts.12
His professional background highlights a commitment to inclusivity and innovative content creation, making him a notable figure in the freelance branding and social media landscape.
Highlights
2023 was the first year I worked for myself, building a business from the ground up as a Social Media & Brand Strategist.
Though as a creative at heart, I've been doing Content Creation on the side for 3 years post pandemic.
Diving headfirst into that world and the creator economy alongside my client work full time has been an absolutely amazing journey.
Now I would be lying if I told you it was ALL fun and games with rose tinted glasses but I've learned more about myself, my work ethic, my goals and aspirations and what I bring to the table than I ever have in a previous role throughout my career.
I've also traveled more in one year than I have in the past 5 years working full time for a company too.
So... what does all of this look like? This is LinkedIn after all and we love data:
💰 An initial investment of $12,000 led to:
🗣 Client income = ~$15,000 🎧 Streaming income = ~$800 🤳 UGC income = ~$1,700
💹 Yearly income = ~$18,000
✔ Profit = $6,000
And with all of that client work and content creation came more social growth in 1️⃣ year than the past 3️⃣ :
🎮 Twitch: 192 new followers 285 new subscribers
✖ / Twitter: 925 new followers
📺 YouTube: 118 new subscribers 32,000 views (up 340% from 2022) 174 hours watched (up 333% from 2022)
I wanted to take a moment here to thank all of the people who pushed me, encouraged me, guided me, questioned me in needed moments, and mentored along the way.
Maximus DeFrancesco Greg Taubman Chie Morita Alexandra Bonesho Sofiana Kohen Katharine Lucic Eli Bohemond Diana DiMicco Luke Himmelsbach Ayomi Samaraweera
and so many more industry professionals, creators and friends 👏
Jumping off a cliff into something you've always wanted but were too scared to pursue is exactly that, terrifying. But the safety net is there and it'll be held up by those who support you when you land. 🧡
🌟 Exciting News! 🌟
After months of hard work and self-discovery, I'm thrilled to announce the launch of my brand-new website and the next step in my career! 🎉
But let me take a step back and share my journey with you. In December 2022, I faced a major setback when I was unexpectedly laid off from my full-time job of six years. It hit me like a ton of bricks, and I spent that month grappling with the impact it had on my life. It wasn't just grief or loss; it was trauma that shook my core identity. For years my job gave me stability, comfort and was part of me. And then, it wasn't. 💔
However, I refused to let this define me. I embarked on a path of self-reflection and healing, seeking guidance from a career coach, and asking myself some tough questions. It became clear that relying on another full-time position wouldn't guarantee job security. If my long-standing tenure could be severed overnight (well over my morning coffee but you get the idea), anyone else's could too. This realization resonated with many others I connected with, both inside and outside the tech industry. We're all in this together. 🤝
Let's address the elephant in the room: the economy. It's not just a looming recession; it's here, and people are losing jobs left and right. But amid the chaos, something incredible is happening. People like me are discovering a newfound passion for their own work and taking ownership of their careers. 💪 💼
For years, I've dreamt of starting my own business, but circumstances held me back. However, this challenging experience brought growth and presented a fresh opportunity. Since January 2023, I've been diligently building a client base of talented artists and creatives, helping them with their brand strategies and social media presence. 🎨
And now, the moment has arrived. I'm stepping out of stealth mode and officially unveiling the services I offer to the world! 🌎
Hello world, here I am! If you're an artist, creative, or company big or small seeking expert guidance on branding and social media strategy, let's talk. 🎙 Thank you to everyone who supported me on this journey. I couldn't have done it without your encouragement and belief in my abilities. Let's connect, collaborate, and make incredible things happen! 🙌
Oh, remember when I said we are all in this together? Well, I firmly believe in the power of community and the strength of connections. That's why I'm reaching out to my LinkedIn network for some help in getting these meaningful conversations flowing. If you know someone who could benefit from my services or would be interested in collaborating, please make an introduction by tagging them in the comments or introducing us via DM. Appreciate all of your support! 🧡
https://stevenkopp.com/
#NewBeginnings #Entrepreneurship #BrandStrategy #SocialMediaMarketing
