Suggestions
Stuart Parkin
Strategic Planning and New business recruitment focus since 2010. US/UK Empathy Awards since 2014 Empaths = great strategists. Author - Motivational book - 'Getting Positive.'Positive outlook=Solutions optimal.
Stuart Parkin is a Managing Partner at SPARKIN SEARCH and a multifaceted professional with several key roles.2 He is a strategist specializing in recruitment for agencies, brands, and start-ups.234 Parkin also offers performance and motivational coaching in both the US and UK.234
Professional Highlights::
- Founding Partner and Senior Strategist
- Works with notable clients including IBM, Coca Cola, ADP, Cboe, and Johnson & Johnson5
- Author of the book 'Getting Positive'234
- Has been involved with Empathy Awards since 2014234
Parkin is active on LinkedIn, where he shares insights about strategic planning, recruitment, and professional development.134 He describes himself as a disruptive innovator focused on building iconic brands and driving revenue.5
Highlights
Several years ago I wrote that while IQ and EQ were extremely important, to succeed professionally, strength in the ability to adapt, or ‘AQ’ is key. This ability now seems critical.
Rolling forward to fall 2024, severely pressurized agency margins and an attempt to repair them have meant we have all witnessed rapid merging of agency brands, warp factor incorporation of new technology, notably ‘AI,’ and laying off of many big ticket items (aka senior level strategists amongst others!) in an ever transactional jobs market.
So what really is adaptability? Are some of us born more adaptable? What steps can we take to become more adaptable?
Freelancers/Consultants - Is it harder getting work now?
Of course we all know the answer. The question is, have you adapted the way you're looking for it?
We all start with connections/referrals but even they aren't working so well so then what?
Jobs boards/Social media? If your hunting for freelance in the same way everyone else, you might find you are up against alot of quality competition. What to do?
Either: i) Better differentiate. How? Talk 'specifically' about what your ideal is and in so doing be overlooked by the algorithm on many occasions! But 'not' overlooked when the algorithm is looking for the very specific role that you have said you want. Being really specific when you just want work, is counter intuitive if you want to be considered for as many roles as possible, but it's the smart way to pursue the work you want, versus any work.
ii) Better targeting - 'If' you know your strengths and better still, what work excites you, you're then a step closer to avoiding chasing the pack.
Don't wait for jobs or work to be advertised. Instead, proactively approach those brands or agencies you wish to work with.
This approach takes more time, but you'll feel more empowered as you will be talking to your strengths and on the front foot versus the lottery of social media postings.
For more on business development, (which I've been doing for way too long either as a consultant or running my own business )starting with targeting, I will be having a seminar first half July.
To register your interest and for more details, email: [email protected]
Until then, stay positive, keep focused and politely persistent - It will happen for you.
