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Stuti Dutt
Senior Product Marketing Manager at Compass Digital
Stuti Dutt is an experienced product marketing professional currently serving as the Lead Product Marketing Manager at Vidyard.1 With over 8 years of experience in product marketing and new product development across Canada, the UK, and India, Stuti has built a rich background in various aspects of product marketing.1
Professional Experience
Stuti's career highlights include:
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Lead Product Marketing Manager at Vidyard: Her most recent role, which she recently started and is excited about.3
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Senior Product Marketing Manager at Compass Digital: In this role, she led product marketing efforts for emerging tech solutions in the food and support services industry.2
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Product Marketing Manager at VYANA: From January 2020 to March 2021, she defined product strategy and roadmap for an AI-based healthcare app, among other responsibilities.1
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Product Marketing Specialist at TeamGram, Inc.: From November 2018 to December 2019, she created comprehensive go-to-market strategies and developed buyer personas.1
Skills and Expertise
Stuti is known for her:
- Strategic input and ability to influence key decisions with leadership
- Clear articulation of messages and tolerance for change
- Cross-functional collaboration with various teams including Marketing, Sales, and Customer Success
- Experience with tools such as Highspot, Tableau, Mixpanel, Intercom, and others
Approach to Product Marketing
Stuti's approach to product marketing is characterized by:
- Human-centric strategies based on customer feedback, market research, and quantitative analytics
- Incorporation of business metrics, customer voice, and sales performance into product launch lifecycles
- Focus on establishing and demonstrating the strategic value of product marketing
Additional Information
Outside of her professional work, Stuti is an avid mentor focused on helping aspiring marketers advance their careers.2 Her LinkedIn profile (username: stuti-dutt) provides more detailed information about her professional journey and accomplishments.1
Highlights
Super stoked to lead the Product Marketing function at Vidyard!
If you’re as excited as I am to create your very own AI avatar, simply sign up at Vidyard.com and send it for a spin.
Jonathan Lister Justin Noodleman Danielle Ellbogen Rylan Iredale Michael Litt
#Productmarketing #generativeAI #vidyard
Don’t you just love it when a brand’s strong positioning shines through in all its marketing campaigns?
Nike’s positioning encourages people to inspire each other: “We’ll bring the shoes, the equipment, and the clothing; you bring your drive, your discipline, and your competitive spirit.” (Example from Wynter’s B2B Positioning course).
When a brand is clear about its positioning and leverages it to craft marketing campaigns, MAGIC happens ✨
“Nike's story starts with the athlete's story. It always has, and it always will,” says Nicole Hubbard Graham, Chief Marketing Officer.
The ‘Winning Isn’t For Everyone’ campaign drew insights directly from Nike athletes, who believe that if you don’t want to win, you’ve already lost.
This is the power of well-defined positioning: it not only guides the brand but also resonates deeply with its audience, creating campaigns that truly connect.
#positioning #JustDoIt #WinningIsntForEveryone #mindset
