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Su McVey

Professor l Marketing Leader l Career Skills Coach

Su McVey is a seasoned business leader and marketer with over 25 years of experience in transforming organizations and teams.

Passionate about sharing knowledge and working with students to inspire ideas and build confidence through learning.

Known for challenging the status quo and driving exceptional performance in marketing and business.

Experienced in running teams of up to 75 people and managing budgets ranging from low millions to over $80 million.

Specializes in Strategy & Planning, Digital Marketing, Marketing Communications, PR, Media Relations, Segmentation, Brand Strategy, Gender Marketing, Financial Services, and Financial Literacy.

Educational background includes a B.A. in Sociology from Western University and an MSc in Marketing from The University of Salford.

Currently a Professor at Seneca College and has held teaching positions at George Brown College and the Canadian Marketing Association.

Previous roles include VP and SVP positions at Mackenzie Investments, BMO Financial Group, TD Bank, and CIBC.

Extensive experience in marketing, strategy, planning, brand management, and customer communications across various industries.

Passionate about driving results, embracing change, and helping individuals and organizations achieve their professional goals.

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Location

Greater Toronto Area, Canada