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Su Nijhawan

Lightroom ASO Manager| ex-CashApp, ex-Google

Su Nijhawan is currently the ASO (App Store Optimization) Manager for Lightroom at Adobe, where they focus on driving user acquisition and engagement for mobile applications and games. Their professional background includes significant experience in performance marketing, audience targeting, and growth strategy development.

Educational Background

Su holds a degree from The Australian National University and has built a career that includes roles at notable companies such as CashApp and Google before joining Adobe.

Professional Highlights

  • Current Role: ASO Manager at Adobe for the Lightroom app.
  • Expertise: Specializes in mobile growth strategies, SEO, SEM, and ASO.
  • Public Speaking: Actively participates in industry events, including serving as a panel speaker at the App Growth Summit.
  • Personal Interests: Su is also a Krav Maga black belt, indicating a commitment to personal fitness and discipline.

Su Nijhawan's LinkedIn profile reflects their active engagement in the mobile app industry and their ongoing contributions to discussions around app growth strategies .123

Highlights

Aug 20 · linkedin

Best ASO advice: Your downloads and app category rank are heavily impacted by user engagement!

The higher the engagement rate, the more likely the App Algorithm will recommend your app to new users.

So, what is the boosting formula? simple 3 steps:

  1. Experiments especially focussed on subtitle additions and screenshot variations.
  2. In-App events
  3. Solve the chicken and egg problem! 😉

#aso #appstore #googleplaystore

Aug 14 · linkedin

This is a great role in our adjacent teams for a high growth product! If interested reach out, I would love to refer you!

Related Questions

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What is Su Nijhawan's role at Adobe?
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Su Nijhawan
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Location

San Francisco, California, United States