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Sudharsan Venkatakrishnan

Building an embedded lending platform for SMEs

Professional Background

Sudharsan Venkatakrishnan is a seasoned professional with over 11 years of rich experience in the domains of strategy and leadership, primarily within management consulting and dynamic startup environments. He has spent the last five years specializing in the fintech sector, effectively addressing challenges across a myriad of areas including business strategy, product development, operations, compliance, and credit supply management. Sudharsan's remarkable ability to build and scale impactful financial products has cemented his reputation as an innovator in the industry. His deep insights and strategic acumen make him a vital asset in any organization aiming to navigate the complex landscape of finance and technology, ultimately leading to sustainable growth and customer satisfaction.

Education and Achievements

Sudharsan holds a Post Graduate Degree in Management from the prestigious Indian Institute of Management, Ahmedabad, a program which is renowned for cultivating leaders capable of influencing the global business landscape. He also earned his Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from the National Institute of Technology, Tiruchirappalli, one of India’s top engineering institutions. His academic background has equipped him with a robust analytical foundation and a strategic mindset that he leverages skillfully in his professional roles.

Career Progression

Sudharsan has held multiple prominent positions throughout his career, showcasing his versatility and breadth of expertise. Currently, he serves as the Vice President at Klub, where he plays a pivotal role in strategizing the future of fintech and overseeing key projects that aim to make financial services more accessible and efficient. Prior to this, he was the Chief Operating Officer at DATASIGNS TECHNOLOGIES P LTD., where he successfully led operations and guided the company through growth phases by optimizing processes and enhancing product offerings.

His experience at UrbanPro.com as the Head of Category Management enabled him to refine his skills in product positioning and market analysis, while during his tenure as a Senior Consultant at Capgemini Consulting, he developed strategic solutions for various clients, honing his ability to navigate complex business challenges. Sudharsan began his ambitious career as a Summer Intern at SAP, where he gained invaluable insights into software and technology.

In addition to these roles, he has enriched his portfolio with diverse experiences, such as acting and project management at Evam Entertainment and working as an R&D Engineer at Tejas Networks, both of which have enhanced his creative problem-solving skills and innovative thinking. This eclectic professional background allows Sudharsan to draw from a wealth of experiences and perspectives, contributing to his effectiveness as a leader in fintech.

Apart from his professional pursuits, Sudharsan has a passion for exploring the evolving world of cryptocurrency. His keen interest in this area demonstrates his commitment to staying ahead of technological advancements and trends.

Notable Achievements

  • Successfully led the implementation of strategic initiatives that increased efficiency in operations and elevated the customer experience at Klub.
  • Played a key role in the scaling of various fintech products while ensuring compliance and regulatory standards were met, illustrating his adeptness in the intricacies of the financial landscape.
  • Developed a robust network within the startup ecosystem, enhancing collaboration opportunities and fostering innovation.
  • Contributed to the growth of teams at DATASIGNS TECHNOLOGIES P LTD., UrbanPro.com, and Capgemini, mentoring and guiding professionals toward achieving their goals.
  • Recognized for his ability to integrate technology with business strategy, significantly enhancing product performance and market reach.

Sudharsan Venkatakrishnan continues to be a vibrant force in the fintech industry, where his strategic insights and innovative approach are instrumental in shaping the future of financial services. His enthusiasm for learning and adapting to new trends, particularly in areas such as crypto, ensures that he remains at the forefront of industry developments, making valuable contributions to whichever organization he endeavors with.

Highlights

Aug 26 · linkedin

After an incredible journey at Klub and over a decade as a startup operator, it's time for me to take the leap and build something new from the ground up. Reflecting on my time at Klub, I’m deeply grateful for the talented individuals I had the privilege to work alongside. The trust, respect, and camaraderie I've experienced will stay with me as I move forward. A heartfelt thank you to everyone who shared in this adventure—your support has been invaluable.

As I transition into my next chapter, I’m excited to share that I'm embarking on a new venture. We're in the early stages of building something special, and I’m thrilled to start the journey with the Antler India accelerator program building alongside other passionate founders. We're currently in stealth mode (I've been wanting to say this forever!) and I can’t wait to share more about what we're creating in due time :)

To my colleagues, partners, and friends—thank you for your continued support. I’m looking forward to connecting with many of you as I embark on this journey.

Jul 22 · linkedin

When I started in fintech, one of my first bright-eyed insights was that most of our dropoffs and customer dissatisfaction came from the approval funnel. I benchmarked our funnel and confidently told our risk team, "We need to improve our approval rate."

It's a common refrain in our industry, one I've fielded from ambitious sales teams. Wearing risk and business hats, I've learnt to see the nuance in this insight, which I recently heard well articulated by another fintech founder.

In 2016, this fintech entered the consumer durables lending space. Their sales team got them space at key retail outlets alongside the dominant incumbent, Bajaj Finance. Armed with a digital customer experience and data-driven underwriting, they were confident of success.

Yet, their approval rates remained stubbornly low.

As pressure mounted from retail partners to improve business throughput, their team dug deeper and uncovered the classic lending problem of adverse selection.

They discovered the customers they onboarded were skewed towards high-risk segments. It wasn't that the store attracted a specific profile of customer; rather, customers with good credit histories were drawn to the established lender. Most applicants the fintech was attracting had been declined by the incumbent. The risk team now turned around to sales with newfound skepticism.

Successful lending businesses learn early to reframe this problem and find their unique solutions. This fintech made a big shift: they shifted focus to stores in categories with a large customer base but no significant incumbent. This shift gave them a starting ground with a balanced funnel, healthy growth and helped leverage scale and data to become an effective player across categories. They came back to the crowded categories armed with innovations like QR-based onboarding and cross-product payments, which won them customers.

This journey highlights the fintech aphorism that you breakthrough by optimising metrics at a system level rather than isolation. The best sales and risk professionals learn this complex interplay and discover how the company can best find the right space and customers that they can uniquely win.

Related Questions

How did Sudharsan Venkatakrishnan leverage his educational background from the Indian Institute of Management, Ahmedabad into his successful career in fintech?
What strategies has Sudharsan Venkatakrishnan implemented at Klub to drive growth and innovation in financial products?
In what ways did Sudharsan’s experiences at Capgemini Consulting shape his approach to problem-solving in complex business environments?
How has Sudharsan Venkatakrishnan's interest in cryptocurrency influenced his work and perspective in the fintech industry?
What key lessons has Sudharsan Venkatakrishnan learned through his diverse professional journey from operating as a project manager to holding a leadership role?
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Location

Bengaluru, Karnataka, India