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Sue Cumming

Head of Behavioural Insight & Change at Liverpool City Council

Sue Cumming is an insight and behavior change specialist with a wealth of experience in comprehending customer needs, behaviors, motivations, and impediments. With a proven track record in utilizing in-house data assets to propel customer segmentation, targeting, acquisition, and retention strategies, Sue has made significant impacts on varying scales, from behavior modifications to enhanced profitability. Her expertise spans across both private and public sectors, showcasing a versatile skill set transferable across industries. Sue's work has gained recognition on national and international platforms.

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Location

Chester, United Kingdom