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Sue Ostermann-Lenz

Sr Director, Site Strategy & Operations at Ariat International

Sue Ostermann-Lenz is a seasoned digital strategy leader currently serving as the Senior Director of Site Strategy and Operations at Ariat International. With a strong background in creative thinking and problem-solving, she has established herself as a dynamic industry professional.

Education and Career History

Sue holds a Bachelor of Arts in Writing and English from the University of Wisconsin-Milwaukee. Her career journey includes:

  • Nike: She had a 14-year tenure at Nike, where she held various positions across multiple departments, including Digital Commerce, Digital Studio, Digital Sport, and Global Marketing Operations Director in NSW.1

  • The Regence Group: Prior to Nike, Sue worked as a Manager of Consumer Web Content.

  • CitySearch: She also held the position of Editorial Director at CitySearch.

Current Role and Expertise

At Ariat International, Sue is responsible for driving brand awareness and traffic.2 Her role involves:

  • Overseeing site strategy and operations
  • Leading marketing initiatives, including paid social campaigns
  • Managing a team of marketing professionals23

Skills and Strengths

Sue is known for her:

  • Creative thinking and problem-solving skills
  • Ability to simplify complexity
  • Expertise in unlocking innovation through digital capabilities

Her passion for the equestrian industry is evident in her work at Ariat International, a company specializing in equestrian footwear and apparel.14

Sue Ostermann-Lenz's LinkedIn profile (username: sue-ostermann-lenz-179873) reflects her professional journey and current role, showcasing her extensive experience in digital strategy and marketing across various industries.

Related Questions

What are some of Sue Ostermann-Lenz's most notable achievements at Nike?
How has Sue Ostermann-Lenz's role at Ariat International evolved since she joined?
What specific digital strategies has Sue Ostermann-Lenz implemented at Ariat International?
Can you share examples of Sue Ostermann-Lenz's problem-solving skills in her previous roles?
What makes Sue Ostermann-Lenz stand out as a digital strategy leader in her industry?
Sue Ostermann-Lenz
Sue Ostermann-Lenz, photo 1
Sue Ostermann-Lenz, photo 2
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Location

Portland, Oregon, United States