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Sumaira Latif
Company Accessibility Leader at Procter & Gamble
Professional Background
Sumaira Latif is a passionate advocate for accessibility and inclusivity, currently serving as the Company Accessibility Leader at Procter & Gamble (P&G). Sumaira's vision is clear and commendable: she aims to make P&G's products, services, and workplace the first choice for the 1.3 billion people worldwide who live with disabilities. Her dedication to this cause has not only shaped her career trajectory but also significantly influenced the corporate culture at Procter & Gamble.
With a long-standing career at Procter & Gamble, Sumaira has held several key positions that demonstrate her commitment to inclusive design and accessibility. Before taking on her current role, she served as the Special Consultant for Inclusive Design, a position where she provided expert guidance on creating user-friendly and accessible product designs. This role is pivotal in ensuring that P&G products meet the diverse needs of consumers.
Additionally, Sumaira has experience as the Global People with Disabilities Leader at Procter & Gamble, where she was responsible for advocating and implementing policies that support employees with disabilities. This role highlights her ability to drive change at a systemic level within a major corporation.
Her diverse career path within P&G includes roles such as the Europe IT Portfolio Leader, Digital Marketing Production Shared Service Manager, and several operational positions that emphasize her expertise in digital marketing, web accessibility, and project management. Sumaira's ability to navigate through various departments and functions has equipped her with a unique perspective on how to integrate accessibility into every aspect of the business.
Sumaira's career began with a role as a Marketing Analyst at Arnold Clark, where she honed her analytical skills and deepened her understanding of consumer behavior. This foundational experience has been instrumental in her subsequent positions at Procter & Gamble, where she has been able to apply her marketing knowledge to create inclusive products and marketing strategies.
Education and Achievements
Sumaira Latif graduated with a Bachelor’s Degree in Marketing and Business Law (2:1) from the prestigious University of Stirling. Her education provided her with a solid grounding in marketing principles while also instilling an understanding of the legal aspects that impact business decisions.
In pursuit of her vision for inclusivity, Sumaira has been an active participant in various initiatives aimed at empowering people with disabilities. She has been instrumental in establishing programs and policies within Procter & Gamble that promote a culture of inclusivity, making it easier for individuals with disabilities to engage both as employees and as consumers of P&G products. Her work is not just confined to the office or corporate meetings; she advocates for change in all areas of life, ensuring that every person has equal access and opportunities.
Sumaira’s contributions to the field of accessibility and inclusivity have been widely recognized, and she continues to inspire others within and outside of the company to prioritize accessibility in their business strategies.
Notable Achievements
- Advocate for Disability Inclusion: Sumaira has continuously pushed for policies that support and empower people with disabilities within Procter & Gamble, creating a framework that can serve as a model for other organizations.
- Leadership in Accessibility: As the Company Accessibility Leader, she has incorporated accessibility principles into the company’s core values, ensuring that products deliver functionality for all consumers.
- Implementation of Inclusive Design: Through her role as a Special Consultant in Inclusive Design, Sumaira has successfully influenced product design processes, making them more user-friendly for people with varying abilities.
- Global Impact: Her previous position as the Global People with Disabilities Leader allowed her to implement impactful changes on a global scale, positively affecting thousands of employees and consumers around the world.
- Diverse Role Experience: With experience across multiple sectors within Procter & Gamble, including Digital Marketing and IT, Sumaira's versatile skill set enables her to approach challenges creatively and comprehensively.
As Sumaira continues to drive initiatives that advocate for inclusivity across various facets of life, she remains committed to her core mission—making P&G the leading choice for individuals with disabilities. Her journey exemplifies a blend of professional acumen and profound empathy, characteristics that are vital in the ongoing quest for a more inclusive world.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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