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Sumanta Paul D.

Digital Marketing Manager and Trainer - Technical SEO Consultant- Google Analytics Certified Performance Marketing Trainer🌟

Sumanta Consultant is a seasoned SEO, Social Media Marketing, and Digital Marketing Consultant, Mentor, and Trainer with over 12 years of experience in the industry. He is Google Analytics & Google Ads certified, with expertise in Social Media Marketing, Brand Marketing, On-page SEO, Lead Generation, Off-page SEO, App Store Optimization, PPC, Google AdWords, Google Analytics, SEM, SMO, SMM, Re-Marketing, Content Marketing, Video Marketing, A/B testing, and Conversion Rate Optimization.

Sumanta has worked in various roles as a Digital Marketing Manager at Enhance Consumer Connect Private Limited, a Digital Marketing Mentor, and Trainer at upGrad, Digital Marketing Lead at ThirdEye Data - Data Sciences, Analytics & Engineering, Digital Marketing Expert Cum Trainer at Institute of International Training, Senior SEO Executive and SEO Team Leader at Smart Call Canter Solutions Pvt. Ltd., and as a Search Engine Optimization Executive at GL Technology.

Sumanta is knowledgeable in different Digital Marketing Tools like Buffer+ Sprout Social - Social Media + Google Analytics + Google Webmaster Tools + SEM Rush + Ubersuggest + Moz Pro Analytics, and he is proficient in planning, budgeting, monitoring and optimizing digital marketing campaigns. He can help businesses reach their target audience, increase brand awareness, and generate quality leads.

Sumanta studied English Honors at the University of Calcutta and is well-versed in 360-degree Digital Marketing, 360-degree Social Media Marketing, YouTube Promotion and Advertising, Competitor Analysis, Website Analysis and Audit, Keyword Analysis, SEO, and Digital Marketing Strategy Building.

Highlights

May 9 · linkedin

Out-of-Home (OOH) and newspaper ads have long been staples of traditional marketing strategies, but in today's digital age, they're starting to show their age. Here's why digital ads are the new champions of cost-effectiveness and ROI specificity:

Targeting Precision: Digital ads allow for incredibly precise targeting. With tools like demographic targeting, interest targeting, and even behavior targeting, you can ensure your ads are reaching the right people at the right time. This means you're not wasting money showing your ads to people who are unlikely to be interested in your product or service.

Real-Time Optimization: One of the beauties of digital advertising is the ability to track and optimize in real-time. With analytics tools, you can see exactly how your ads are performing and make adjustments on the fly. This level of agility ensures you're always getting the most bang for your buck.

Cost Efficiency: Compared to traditional advertising methods like OOH and newspaper ads, digital advertising often comes at a fraction of the cost. With options like pay-per-click (PPC) or cost-per-thousand-impressions (CPM) pricing models, you have more control over your budget and can optimize your spending for maximum ROI.

Measurable Results: Digital ads provide concrete, measurable results. You can track metrics like click-through rates, conversion rates, and return on ad spend (ROAS) with precision, allowing you to accurately assess the success of your campaigns. This data-driven approach empowers you to make informed decisions about where to allocate your advertising budget for the best results.

Adaptable and Flexible: In the fast-paced world of digital marketing, things can change in an instant. Digital ads offer the flexibility to adapt to changing trends, audience behaviors, and market conditions quickly. Whether it's tweaking your ad creative, adjusting your targeting parameters, or experimenting with new platforms, digital advertising allows for rapid iteration and optimization.

In conclusion, while OOH and newspaper ads may have served their purpose in the past, digital advertising has emerged as the new frontier for cost-effective, ROI-specific marketing. By leveraging the precision targeting, real-time optimization, cost efficiency, measurable results, and flexibility of digital ads, businesses can reach their target audiences more effectively and drive tangible results for their marketing efforts.

Looking forward to your Thoughts..

Mar 29 · linkedin

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Sumanta Paul D.
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Kolkata, West Bengal, India