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Sumit Aggarwal

Data - DMP - CDP - CIP - Adtech - Martech - Customer Experience - SaaS

Sumit Aggarwal is a seasoned professional with extensive experience in marketing, publishing, and digital agencies across B2C & B2B sectors.

He specializes in enhancing marketing ROI and positively impacting P&L by utilizing data, analytics, and customer experience solutions to improve lifetime value.

With a background in digital marketing, product development, and partnerships at Oracle, Sumit has worked in various industries including BFSI, M&E Publishers, OTT players, online retail, travel, and telecom before transitioning to a CX cloud SaaS company.

He is particularly interested in local & regional media trends, adtech & martech, data & technology, and their impact on customer interactions in APAC region.

Sumit is well-versed in key products and solutions such as DSPs (DBM, MediaMath, Turn, Tubemogul), DMPs (Bluekai, Turn, Adobe Audience Manager), search engines (Google Ads, Yahoo!, Bing ads), SEO strategies, analytics tools (Webtrends, Google Analytics 360, big data, business analytics, machine learning), and customer experience platforms (Marketing Cloud, DMP, Eloqua, Responsys, Maxymiser, Sales & Service CRM).

His educational journey includes studies at Harvard Business School (Manage Mentor, Business Administration and Management, General), Delhi University (BSC, PCM), INSAID (Global Certificate in Data Science), and Times School of Marketing (PGDMM in Marketing Management).

Sumit's impressive professional career spans roles such as Vice President at Zeotap, Director at Oracle CX and Oracle Data Management Platform (DMP) Bluekai, Country Head at Amnet (Dentsu Aegis Network), Visiting Faculty for Digital Marketing at Niit Imperia, Vice President and Head of Digital Advertising Products and Marketing at Reliance Jio, Business Head at Yahoo, among other positions in renowned organizations like Hindustan Times Internet and Times Internet.

His diverse experience and expertise make him a go-to professional in the realm of marketing, publishing, and digital technologies.

Sumit Aggarwal
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Location

Mumbai, Maharashtra, India