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Sumita Batra

Co-Founder The Pro Safety Group & CEO Ziba Beauty

Sumita Batra is the CEO of Ziba Beauty, a chain of beauty studios specializing in The Art of Threading® and The Art of Mehndi®.1 Born in England to Indian parents with roots in Iran, Sumita's multicultural background has significantly influenced her career and business approach.2

Sumita joined Ziba Beauty, a family-run business, at the age of 17 in 1988.3 She became CEO in 1998, leading the company's expansion from 6 to 16 locations.12 Under her leadership, Ziba Beauty has become a pioneer in introducing Eastern beauty techniques to the Western market, shaping over one million eyebrows annually.1

Key aspects of Sumita Batra's career include:

  1. Brand Development: She has over 35 years of experience in brand development and strategy.2
  2. Innovation: Sumita introduced threading and mehndi services to Hollywood celebrities, setting global beauty trends.2
  3. Entrepreneurship: In addition to leading Ziba Beauty, she founded Sumita Cosmetics in 2014.2
  4. Advocacy: She is a strong advocate for women's empowerment and entrepreneurship.2
  5. Author: Sumita wrote "The Art of Mehndi" in 1999, showcasing her expertise in the craft.2

Sumita Batra's leadership has established Ziba Beauty as a category leader in eyebrow threading in the U.S., with the company now operating 14 locations throughout California.14

Highlights

Apr 28 · zibabeauty.com
Interview with Sumita Batra founder of Ziba Beauty {Los Angeles ...
Interview with Sumita Batra founder of Ziba Beauty {Los Angeles ...
Sumita Batra - Colour Me Woman
Jan 1 · sumitabatra.com
Sumita Batra | Cultural consultant

Related Questions

What inspired Sumita Batra to introduce The Art of Threading to the United States?
How did Sumita Batra's diverse cultural background influence her career in beauty?
What challenges did Sumita Batra face when expanding Ziba Beauty?
How has Sumita Batra's leadership impacted the beauty industry?
What are some notable achievements of Sumita Batra in the beauty sector?
Sumita Batra
Sumita Batra, photo 1
Sumita Batra, photo 2
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Location

Los Angeles Metropolitan Area