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Sunaina Sen
Media Research | Measurement and Effectiveness | Market Research | Consumer Insights | Ex-NBCUniversal
Professional Background
Sunaina Sen is a seasoned professional in media and market research, focusing on delivering impactful audience and marketplace insights that drive revenue growth and optimize marketing strategies. With considerable experience collaborating cross-functionally with sales and marketing teams, as well as managing vendor partnerships, Sunaina has demonstrated her ability to significantly elevate business outcomes through data-driven solutions. Her expertise encompasses a variety of areas, including market research, consumer insights, digital analytics, and advertising effectiveness research, making her a valuable asset in any dynamic corporate environment.
Sunaina has an impressive track record in managing quantitative and primary research studies, effectively utilizing data to meet complex client challenges and inform concrete business strategies. Over the course of her career, she has successfully propelled sell-through rates from 10% to an impressive 80% within just two years, illustrating her keen understanding of market dynamics and consumer behavior. Additionally, her efforts have resulted in forging lucrative partnerships with deal sizes exceeding $1 million, underscoring Sunaina's ability to create opportunities that bolster revenue streams and ensure client satisfaction.
Her role in facilitating renewals demonstrates her dedication to maintaining relationships and ensuring that business objectives are comprehensively met, thus solidifying her reputation as a go-to professional in the realm of media research and analytics.
Education and Achievements
Sunaina's educational foundation is robust, with a Master of Science in Integrated Marketing from New York University and an MBA in Marketing Intelligence from the University of Connecticut School of Business. Additionally, she holds an MSc in Operational Research from the University of Strathclyde, further enhancing her analytical capabilities. Sunaina began her academic journey with a Bachelor of Arts in Economics and Mathematics from Jesus and Mary College, equipping her with a strong quantitative background essential for her career in data analytics and research.
Notable Achievements
Sunaina's career has been marked by her leadership and innovative contributions to organizations such as Nexstar Media Group, Warner Bros. Discovery, and NBCUniversal Media. She has held various prominent roles, including Senior Manager of Ad Sales Research and Measurement Solutions at Nexstar Media Group, where she played a key role in developing insights that drove advertising sales. As Manager of Cross-Platform Analytics at Warner Bros. Discovery, she focused on harnessing data across multiple channels to inform strategic direction and improve overall effectiveness in ad sales.
At NBCUniversal Media, Sunaina took the helm of digital ad sales research and strategy, showcasing her versatility and ability to adapt to rapidly evolving digital landscapes. Her time as a Senior Analyst in Digital Research at A&E Television further underscores her contribution to high-stakes projects, cementing her status as a trusted advisor in research methodologies and data interpretation.
Beyond her direct contributions to media and research, Sunaina has played a vital role in mentorship and team building, demonstrating her commitment to fostering talent and sharing knowledge within her field. Her dedication to stakeholder engagement has been instrumental in collaborating effectively with internal and external partners, ensuring seamless project management and successful outcomes.
Areas of Expertise
Sunaina’s areas of expertise extend to:
- Market Research: In-depth understanding of market trends and consumer behavior.
- Consumer Insights: Ability to translate data into actionable insights for clients.
- Digital Analytics: Proficiency in utilizing digital tools and analytics to optimize strategies.
- Advertising Effectiveness Research: Conducting robust research to measure ad effectiveness.
- Data Storytelling: Excellent ability to present data in engaging narratives.
Skills
Sunaina possesses a diverse skill set that enhances her ability to drive results and add value to organizations:
- Proficient in Adobe Analytics, Comscore (MyMetrix Certified), Nielsen NPower, and iSpot, among others.
- Certified in Qualtrics, demonstrating her expertise in survey research and consumer insights.
- Experienced with tools such as YouGov, GWI, Triton Digital, Chartable, Erdos & Morgan, and more which are critical for comprehensive market analysis.
- Familiarity with Tableau, showcasing her ability to visualize data effectively.
Through her extensive experience, Sunaina has not only led significant projects but has also contributed positively to the work environment, establishing herself as a thought leader and an integral part of any team she is par
