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Sundar Bordoloi
Founder & CEO, Ivantage Craft Private Limited
Professional Background
Sundar M S Bordoloi is the visionary founder and CEO of Ivantage Craft Pvt Ltd, a dynamic startup that is making waves in the eco-friendly furniture and interior decor market. With remarkable entrepreneurial spirit and a global perspective, Sundar's mission is to enable health and well-being for both people and the planet through innovative usage of natural resources. His extensive experience in the media sector, having served as General Manager at The Sentinel Group of newspapers and Chief Manager - Marketing at The Indian Express, has equipped him with powerful insights into brand management and strategic marketing, which he now applies to his own venture.
In his current role at Ivantage Craft Pvt Ltd, Sundar is spearheading the development of 'BOOCANE', a climate-conscious furniture brand that integrates sustainable practices and showcases the versatile applications of Himalayan bamboo and cane. His dedication to sustainability and design excellence drives the company's vision of reaching the top five global brands in its niche within the next five years. Sundar's journey reflects a commitment to innovative entrepreneurship with a purpose, aiming to address multiple sustainable development goals, particularly in India's North East.
Education and Achievements
Sundar pursued his education in Business and Managerial Economics at Gauhati University in Assam, India. This academic background has not only bolstered his managerial capabilities but also allowed him to gain a nuanced understanding of economic factors impacting business operations in varied sectors. His educational journey laid the foundation for the skills he employs today as he navigates through the complexities of entrepreneurship in a competitive landscape.
In addition to his academic credentials, Sundar's practical experience in leading diverse teams and projects in high-pressure environments has contributed significantly to his current success as a founder. His prior managerial roles provided him with expertise in marketing strategies, market analysis, and brand positioning. These experiences serve as a strong backbone for Sundar as he charts new territories for Ivantage Craft Pvt Ltd while staying true to his environmentally conscious ethos.
Achievements
Sundar's innovative approach to sustainability through the use of Himalayan bamboo and cane is not only noteworthy but also highly relevant in contemporary discussions about eco-friendly materials and renewable resources. He has positioned Ivantage Craft Pvt Ltd to exploit the unique offerings of these natural materials, emphasizing their ability to support various sustainable development goals.
Under Sundar's leadership, Ivantage Craft has begun to attract attention from potential customers and partners who prioritize environmental sustainability and high-quality craftsmanship. His vision to scale 'BOOCANE' to become one of the top five global brands in the furniture and interior décor sector within the next five years exemplifies his audacity and entrepreneurial ambition. The brand stands as a testament to Sundar’s commitment to creating products that are not only aesthetically pleasing but also beneficial for the environment.
In creating a strong foundation for 'BOOCANE', Sundar is taking significant steps toward a greater adoption of sustainable materials in mainstream markets, thereby contributing to a larger narrative of environmental consciousness in the modern economy.
