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Sung Yoo

Creative Director

Sung Yoo is the founder and Creative Director of Big Little Universe, a children's brand that focuses on minimalistic design for multi-purpose toys and products.1 She earned her Bachelor of Fine Arts degree in Communication and Media Studies from Parsons School of Design, graduating with a 3.8 GPA.2

Professional Experience

Sung Yoo has an extensive background in design, with experience spanning various industries:

Big Little Universe:

  • Founded the company in March 2021
  • Serves as Creative Director
  • The brand aims to inspire curiosity in children through carefully curated toys and companion content2

Previous Roles:

  • Creative Director at Sung Yoo Design (2012-2023)
  • Design Director at Cubcoats (2019-2020)
  • Senior Interior Designer at UHURU DESIGN (2013-2015)
  • Web Design Director at Scoop NYC (2012-2013)
  • Senior Graphic Designer at Victoria's Secret (2009-2011)
  • Packaging Designer at Matrix Professional Haircare & Color and L'Oreal (2006-2010)

Expertise and Clientele

Sung Yoo's design expertise covers various areas:

  • Branding
  • Packaging design
  • Custom design and build
  • Store design

Her impressive client list includes:

  • Birchbox
  • Dermalogica
  • Glow Recipe
  • L'Oreal Paris
  • Victoria's Secret
  • Target2

Personal Background

Sung Yoo is bilingual, with native or bilingual proficiency in English and full professional proficiency in Korean.2 Her minimalist lifestyle, including living in a tiny house, inspired the values and launch of Big Little Universe.3

To stay updated on Sung Yoo's work and Big Little Universe, you can follow her on Instagram (@biglittleuniverse and @sungsation) and TikTok (@biglittleuniverse_co).1

Highlights

Jul 8 · voyagela.com
Daily Inspiration: Meet Sung Yoo - Voyage LA Magazine
Sep 21 · canvasrebel.com
Meet Sung Yoo - CanvasRebel Magazine
Sep 19 · boldjourney.com
Meet Sung Yoo - Bold Journey Magazine
Meet Sung Yoo - Bold Journey Magazine
Jul 1 · cnbc.com
Sung Yoo - CNBC
Sung Yoo - CNBC
Feb 28 · shoutoutla.com
Meet Sung Yoo | Creative Director & Founder - SHOUTOUT LA
Meet Sung Yoo | Creative Director & Founder - SHOUTOUT LA
Jul 19 · voyagela.com
Meet Sung Yoo - Voyage LA Magazine | LA City Guide
Meet Sung Yoo - Voyage LA Magazine | LA City Guide

Related Questions

What inspired Sung Yoo to start Big Little Universe?
How does Sung Yoo's background in design influence her approach at Big Little Universe?
What are some of the most popular products from Big Little Universe?
How has Sung Yoo's work at Big Little Universe evolved over time?
What makes Big Little Universe's design philosophy unique?
Sung Yoo
Sung Yoo, photo 1
Sung Yoo, photo 2
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Experience

Creative Director at Big Little Universe (March 2021 - July 2023)
Creative Director at Sung Yoo Design, Design Director at Cubcoats, Senior Interior Designer + Business Development at UHURU DESIGN, Web Design Director at Scoop NYC, Senior Graphic Designer at Victoria's Secret

Education

Bachelor of Fine Arts (BFA) in Communication and Media Studies from Parsons School of Design, 3.8 GPA

Location

Los Angeles County, California, United States