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Sunil Rao

EVP, Head of Analytics, Americas at Merkle

Sunil Rao is the Executive Vice President and Head of Analytics for the Americas at Merkle, a leading data-driven, technology-enabled customer experience management company. He has been in this role since January 2023 and is based in the Washington DC-Baltimore area. Rao has over 13 years of experience in advanced analytics, marketing technology, and customer relationship management (CRM) .12

Career Progression

Rao's career at Merkle began in 2008, where he has held various positions, progressively advancing through the ranks:

  • Senior Vice President of Analytics (April 2020 - December 2022)
  • Vice President of Analytics (April 2017 - April 2020)
  • Senior Director (April 2016 - April 2017)
  • Manager/Senior Manager (July 2011 - March 2014)
  • Senior Analyst/Lead Analyst (May 2008 - July 2011) .12

In these roles, he has led significant analytics engagements across various industries, working with major clients like AT&T, American Express, and Sony. His expertise lies in leveraging first-party data and advanced analytics to enhance customer experiences and drive return on investment (ROI) for clients .2

Educational Background

Sunil Rao holds a Master’s degree in Engineering from North Carolina State University, where he specialized in systems analysis techniques and decision-making under uncertainty .12

Skills and Contributions

Rao is recognized for his innovative approach to analytics and his ability to integrate marketing technology solutions with data-driven strategies. He has been instrumental in developing Merkle's Audience Science & Management practice, focusing on delivering superior customer experiences through advanced analytics and proprietary identity platforms .2

His contributions have not only enhanced client engagement strategies but have also driven significant revenue growth through data-driven decision-making processes .1

Highlights

Nov 18 · merkle.com
Leadership - Merkle
Leadership - Merkle
May 6 · theorg.com
Sunil Rao - Americas Lead, Analytics & Technology at Merkle
Jul 19 · pages.awscloud.com
Deliver personalized content to the right customer with Merkle

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Sunil Rao
Sunil Rao, photo 1
Sunil Rao, photo 2
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Location

Washington DC-Baltimore Area