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Supratim Biswas
GTM Operator, Entrepreneur & Investor | CRO | COO | Scale to $100M ARR
Supratim Biswas is a seasoned professional with 28 years of experience in scaling revenue and Go-To-Market strategies in B2B SaaS and technology sectors globally.
With a background in Mechanical Engineering, Supratim has held key leadership roles in various organizations including data-driven GTM practices, M&A activities, and mentoring roles in the SaaS industry.
As a Chief Revenue Officer (CRO) and Chief Operating Officer (COO), Supratim has successfully led global teams, built valuable businesses, and delivered profitable growth through efficient sales and marketing strategies.
His expertise lies in GTM strategy, revenue optimization, customer success, alliances, and leadership development, making him a trusted investor and mentor in multiple SaaS ventures.
Supratim's educational background includes a BE in Mechanical Engineering from VISVESVARAYA NATIONAL INSTITUTE OF TECHNOLOGY.
He has a rich history of executive positions at companies like WiredScore, CleverTap, DataCamp, Nuance Communications, and Infospace, contributing significantly to new market development, product management, and strategic alliances.
Highlights
Where is Your Ultimate Market?
Mind the Gap fellas :
A crucial first question for any product start-up is “Who am I building for?” Are you “default global” or is it more focussed on “local markets” or perhaps “niche overseas markets" ?
Here’s a thesis about B2B success in the US versus the rest of the world (ROW). If your company isn’t born in America, achieving massive scale ($500M+ in ARR) is notably more challenging. While not impossible, reaching this milestone within the 10-year timeframe is much more tougher for ROW companies
The American advantage 🇺🇸 stems from five key factors: 1️⃣Bigger Launch Market: You can achieve $500M in revenue solely from the US market. 2️⃣Superior GTM Talent: The US has a wealth of Go-To-Market (GTM) talent that’s both deeper and broader. 3️⃣Experience: Founders and re-founders in the US often have prior experience scaling successful ventures. 4️⃣Culture: The US is more conducive to risk-taking and excellence compared to some other regions, like Europe. 5️⃣Early-Stage Funding: Securing early-stage B2B funding is relatively easier in the US.
However, Indian 🇮🇳 companies are making significant strides in the US market, proving that success is possible with the right strategy. Take Freshworks, Zoho or Uniphore , these companies have made it big in US and they are inspiring many others who are on the way .
As someone rooted in the Indian ecosystem, I’m particularly optimistic about the growth of companies from India . Indian Founders are hustlers and fast learners aided by supportive government policies all over the country.
For 🇮🇳 Founders in 2024, it’s crucial to be aware of these differences and seek the right support to scale effectively globally because growth 📈 is still the highest value driver ANIL KUMAR Ishan Manchanda ScalerZ
#GlobalGrowth #B2B #MarketExpansion #IndianSuccess #Startups #Entrepreneurship #USGTM #sales #marketing #ScalerZ
Rumble in the Jungle ( 1974)
The "Rumble in the Jungle" is one of the most significant boxing matches in history between Mohammed Ali and George Foreman . Before the fight, Foreman was viewed as unstoppable , while Ali was seen as an aging superstar past his prime. As always the media spiced it up, Foreman was portrayed as an American patriot while Ali was the black nationalist who dodged the Vietnam war
Strategy & Planning : The Ali camp understood, they faced a really bad distribution of outcomes . Most unlikely outcome was “Ali win”, the next most unlikely outcome was “ Ali will survive 15 rounds” and the most likely outcome was “Ali will be knocked out by Foreman” . So team Ali set up a strategy to win that involved 2️⃣ things to change the likely distribution of outcomes
✅. Build resilience to outlast his opponent( i.e. solve the 15 round survival problem) , this meant Ali’s training involved hiring a former convict who beat him up to build his physical resilience, so he could outlast Foreman in the battle of bruises without getting knocked out .
✅ They also devised a strategy to use the rope to absorb the velocity of Foreman’s punches , again this was part of the strategy to outlast Foreman
Implementation: Most people expected Ali to approach the fight with his usual quick footwork and finesse(sings like a butterfly, stings like a bee) , but Ali executed the training plan .In the first round, he attacked Foreman ferociously before retreating to the ropes and allowed his opponent to throw punches and gradually tire himself out, a tactic since dubbed “rope-a-dope.” Ali blocked and dodged but he sustained several arm and body blows for 7 rounds, all this time he used the flexible rope to dissipate the intensity of blows . In the 8th round as Foreman was getting visibly tired, Ali saw his chance and went on the attack, knocking Foreman out with a combination of quick punches, shocking his opponent and the world. It was a stunning outcome 🙌
Conclusion : ✅ Be like Team Ali. Understand the “likely distribution of outcomes”and build a plan to change the distribution in your favour. ✅ Focus on navigating the journey. Some journeys are tough and may not be pretty but navigating the journey is key to reaching the destination
Credit : Mohamed El Erian ( ex PIMCO CEO). He narrates the story most beautifully. Thank you sir Mohamed El-Erian . Link in comments if u wish to listen to his full talk titled " Charting the current economic course"
ANIL KUMAR ScalerZ
#growth #destination #navigation #resilience #distribution #datadriven #businness #B2B #startups #scaleups #economics #strategy #win #boxing #sports
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
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Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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