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Supriya Biyani

Senior Analyst - Campaign Insights at Adobe

Supriya Biyani is a Senior Analyst for Campaign Effectiveness and Measurement at Adobe, based in the San Francisco Bay Area.1 She has been working in this role for approximately 10 years and 4 months, having started in October 2014.1

Biyani specializes in driving business strategy and product marketing through actionable analytics data and insights for SAAS and Enterprise businesses. Her responsibilities include:

  1. Generating insights for Creative Cloud on Adobe.com to measure the 360-degree view of customers
  2. Performing quarterly lookback analyses to understand key business drivers
  3. Designing and launching creative analytics scorecards and dashboards
  4. Creating strategic launch measurement plans and defining KPIs
  5. Driving strategic thinking for SMB offerings on Adobe.com1

Prior to her current role, Biyani held positions as a Senior Analyst - Campaign Insights at Adobe (2011-2014) and a Senior Consultant for Test & Target and Recommendations SME (2010-2011).1

Biyani's educational background includes:

  • Bachelor's Degree in Computer Science from New Delhi (2001-2004)
  • Master's Degree in Digital Media from the University of Lubeck, Germany (2004-2006)1

Her skills include web analytics tools (Omniture Site Catalyst, Discover, Test & Target), Hadoop, Hive, social analytics, mobile app analytics, SAP Business Objects, SQL, Tableau, Advanced Excel, and Google Analytics.1

Biyani is multilingual, with proficiency in Spanish, Hindi (native or bilingual), German (professional working), and English (professional working).1

Highlights

Jan 22 · iza.co
Supriya Biyani - Senior Analyst, Campaign Effectiveness and ... - Wiza

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Supriya Biyani
Supriya Biyani, photo 1
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Location

San Francisco Bay Area