Suggestions
Susan Bladholm
Founder & President at Friends of Frog Ferry
Professional Background
Susan Bladholm is a dynamic and innovative leader with over 30 years of experience in various sectors such as maritime trade, aviation, and community-based transportation initiatives. Her multifaceted career has been distinguished by her commitment to driving substantial change and fostering community engagement. At the helm of several notable organizations, Susan has a proven track record of developing and executing strategic marketing and communication plans that resonate with diverse audiences. Susan is notably the founder and president of Friends of Frog Ferry, an organization she established in 2017, aiming to activate the Columbia and Willamette rivers as viable alternative transportation options.
Throughout her extensive career, Susan has held prominent positions that showcase her versatility and expertise. She served as the Senior Director of Marketing and Communications at Erickson Incorporated, where she was responsible for leading marketing strategies in the helicopter manufacturing and operations sector. Her strategic insights also shaped her role as the Vice President of Marketing at Greater Portland Inc, and her leadership was invaluable as the Director of Corporate Marketing at the Port of Portland. Each of these roles has been pivotal in enhancing the visibility and engagement of their respective organizations.
In addition to her corporate expertise, Susan has played a critical role in the nonprofit sector, particularly through her involvement with Cycle Oregon. As the Founder, Executive Director, and Vice President of Marketing at this well-regarded organization, she was instrumental in promoting bicycle tourism and advocating for cycling as a sustainable mode of transportation. Her ability to galvanize community support and drive initiatives forward is a testament to her exceptional leadership abilities.
Education and Achievements
Susan Bladholm holds a Bachelor of Arts degree from the University of Puget Sound, which provided her with a strong foundation in communication and critical thinking skills. Her educational background, coupled with her hands-on experience, has equipped her with the knowledge and tools necessary to excel in her diverse roles throughout her career.
Her notable achievements extend beyond her educational credentials and corporate titles. With over three decades of expertise in balanced budgeting and strategic planning, Susan effectively maps the core value propositions of various initiatives to actionable results. Her commitment to fostering cohesion among team members helps achieve holistic outcomes that benefit the communities and organizations she serves. Susan believes in instilling confidence within her teams by cultivating a broad support base, always utilizing data-driven intelligence to inform decisions.
A hallmark of Susan's career is her emphasis on mentorship and talent development. She actively invests time and energy into nurturing emerging leaders, demonstrating her commitment to building robust teams that can carry forward the mission of the organizations she represents. Susan's philosophy, summarized in her own words, is to bring "energy, a sense of play and clarity to teams to gain traction, build momentum and affect positive culture change." This philosophy has resonated deeply in the teams she has led, promoting a sense of ownership and enthusiasm for their work.
Achievements
- Founder and President of Friends of Frog Ferry: Under her leadership, Friends of Frog Ferry has made significant strides in promoting the Columbia and Willamette rivers as an alternative transportation option, aiming to reduce traffic congestion and enhance accessibility to water transit.
- Senior Director of Marketing and Communications at Erickson Inc.: Successfully led various marketing strategies that positioned the company at the forefront of the helicopter industry, emphasizing innovation and customer service.
- Former President at Sunstone Marketing: Oversaw strategic marketing initiatives that contributed to the growth and outreach of the firm.
- VP Marketing at Greater Portland Inc.: Played a key role in attracting tourism and investment to the Portland area, enhancing the city's image as a vibrant place to live and work.
- Director of Corporate Marketing at Port of Portland: Developed robust marketing strategies that promoted the port's services and capabilities, enhancing stakeholder engagement and community visibility.
- Founder of Cycle Oregon: Pioneered initiatives that not only promoted bike tourism but also embraced cycling as a lifestyle choice, creating a positive impact on local communities.
- Public Relations & Special Events Manager at Business Oregon: Fostered connections between businesses and the government, enhancing opportunities for collaboration and growth in the state.
In sum, Susan Bladholm's career has been marked by her unwavering commitment to community engagement, innovative transportation solutions, and strategic marketing practices. Her ability to lead and inspire makes her a significant figure in each of her roles. With a bright vision for the future, she continues to work diligently to improve the lives of those within the communities she serves.
