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Susan Farrell

UX Consultant

Susan Farrell is a Principal UX Researcher at mmhmm, an AI product studio.2 She has extensive experience in UX research and strategy, particularly focusing on chatbots and smart-device systems.1 Prior to her role at mmhmm, Farrell was an early member of Nielsen Norman Group from 1999 to 2017, where she consulted with various companies on website and mobile device usability, interaction design, and information architecture.1

Farrell is known for her expertise in field studies and user research methodologies. She emphasizes the importance of conducting research in users' natural settings to uncover unexpected insights.1 In her current role, she contributes to thought leadership in artificial intelligence and user experience, sharing her knowledge through podcasts and industry discussions.2

Throughout her career, Farrell has advocated for structured research planning and stakeholder collaboration. She believes in aligning research with business objectives and providing clear documentation to prevent misunderstandings and improve research outcomes.34

Highlights

Jan 12 · nngroup.com
Articles and Videos by Susan Farrell | Nielsen Norman Group
Dec 29 · hubble.team
UX Research 101: Creating a UX Research Plan - Hubble.team
UX Research 101: Creating a UX Research Plan - Hubble.team
24. Artificial Intelligence: W - NN/g UX Podcast

Related Questions

What are some key projects Susan Farrell has led at mmhmm?
How did Susan Farrell's role at All Turtles influence her UX research approach?
What are the main differences between Susan Farrell's work at Nielsen Norman Group and her current position at mmhmm?
Can you provide examples of Susan Farrell's contributions to chatbot and smart-device systems at All Turtles?
What specific strategies did Susan Farrell implement at Nielsen Norman Group for website and mobile device usability?
Susan Farrell
Susan Farrell, photo 1
Susan Farrell, photo 2
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Location

United States